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Dodge / Reliance Awarded Market Engineering Product Line Strategy Award

28 July 1999

Rockwell Automation - Dodge / Reliance Awarded 1998 Market Engineering Product Line Strategy Award

    GREENVILLE, S.C., July 28 -- Rockwell Automation --
Dodge/Reliance recently received the 1998 Market Engineering Product Line
Strategy Award for its RELIANCE ELECTRIC(R) line of integral horsepower (IHP)
motors.
    International marketing company Frost & Sullivan presented the award to
RELIANCE ELECTRIC because "they have covered the customer base with a range
and quality of product lines to best suit market and customer needs."  More
than 70 companies participate in the IHP electric motor market.  RELIANCE
ELECTRIC was chosen from a group of national suppliers with broad product
lines that supply two or more product types with a variety of options.
    Frost & Sullivan presents market engineering awards to recognize companies
that have made a positive contribution to the AC IHP motors market.  Winners
are selected from an in-depth analysis of the market competitors, and
interviews with those companies that make up the industry.
    "We're delighted to receive this award," said Angie Orfanedes, vice
president of Marketing for Rockwell Automation -- Dodge/Reliance.  "Because of
our commitment to being an industry leader in technology, we will be able to
continue to offer the widest possible range of product solutions.  Meeting
specific customer needs is a goal for us; with over one-million ratings,
types, styles, and sizes, from fractional to 25,000 HP, we are
well-positioned to meet that goal."
    Frost & Sullivan is an international marketing, consulting, and training
company that monitors the power transmission industry for market trends,
market measurements, and strategies.
    Rockwell Automation brings together leading brands in industrial
automation, including Allen-Bradley controls, Reliance Electric power
transmission products, Dodge mechanical power transmission components, and
Rockwell Software.
    Rockwell Automation's unique Complete Automation(TM) strategy of helping
customers achieve a competitive advantage is supported by thousands of
authorized partners, distributors and system integrators around the world.
For more information about Rockwell Automation, point your Web browser to
http://www.rockwellautomation.com.
    Rockwell is a $7 billion electronic controls and
communications company with global leadership positions in industrial
automation, avionics and communications, and electronic commerce.  The company
employs approximately 40,000 people at more than 450 locations serving
customers in more than 80 countries.