Tacoma Nissan-Subaru Integrates Actinic Catalog to Build Online Auto Parts Store
27 July 1999
Tacoma Nissan-Subaru Integrates Actinic Catalog to Build Online Auto Parts Store
EAST BRUNSWICK, N.J., July 26 -- Actinic Software LLC, a
leading provider of plug-and-play e-commerce software, today announced that
Tacoma Nissan-Subaru, in Tacoma, WA, has selected Actinic Catalog 3.0 to
develop its online catalogs for auto parts and accessories, available at
http://www.subaruparts.com and http://www.nissanaccessories.com. Catalog
3.0 provides small- and medium-sized companies, ISPs, and designers with an
easy-to-use, low-cost software tool to rapidly build and deploy e-commerce Web
sites. The software offers a complete suite of tools and templates to create
and publish online stores within hours.
Tacoma Nissan-Subaru first approached Actinic after seeing Catalog 3.0 on
display at COMDEX. According to Earle Judd, Internet Director, Tacoma
Nissan-Subaru was already receiving hundreds of inquiries for parts and
accessories via email, and wanted to build an online shopping cart to
instantly service similar requests on the Web. The dealership needed an
affordable, easy-to-use interface to build and maintain two online
stores -- one for Subaru parts, and one for Nissan accessories.
Actinic worked closely with Tacoma Nissan-Subaru to develop a secure
e-commerce platform for the online stores. The sites feature online catalogs
that include interactive image maps of fast moving parts for Subaru, and a
full line of accessories for both brands. Images can be clicked on to provide
a closer look at individual parts, full diagrams, and more. Customers simply
select the parts or accessories they wish to purchase, and automatically add
items to an electronic shopping cart. Credit-card orders are securely
processed through the site using 128-bit encryption, approved for use by major
banks.
"With the Catalog software, and the exceptional help of Actinic's
technical support, we were able to easily create a comprehensive, interactive
Web site," said Judd. "Shopping cart purchases have accounted for as much as
1/3 of our business. Users can quickly place orders for the parts and
accessories they need, when they need them."
Catalog 3.0 includes advanced security and online payment options,
multi-language Web site development capabilities, more flexible HTML
templates, automatic calculation of delivery charges, the ability to upload
and maintain the catalog from one PC and process orders on another, and wider
browser support. As a result, Catalog 3.0 provides a fast, inexpensive way to
design, build, and implement secure e-commerce Web sites. Users can get a
comprehensive e-commerce site up and running within a few hours.
"Catalog includes all the components necessary to build a fully secure,
user-friendly online store," said Kevin Grumball, CEO of Actinic Software.
"We are thrilled to support Tacoma Nissan-Subaru as they use Catalog 3.0 to
grow their e-commerce business."
Using the simple Catalog interface, Tacoma Nissan-Subaru continuously
updates its online stores to meet changing consumer demands -- tracking which
items are in highest demand, and updating its stock accordingly. As a result,
the sites have been rated number one on Yahoo for Subaru parts and Nissan
accessories, and average over 170,000 hits per month. Tacoma Nissan-Subaru
intends to use Catalog to create additional online stores, including sites for
motor sports equipment and peripheral accessories.
About Actinic Software
Founded in 1996, Actinic Software LLC is located in East Brunswick, NJ,
with offices in the UK. The company develops Internet commerce software
solutions. Its flagship product, Actinic Catalog 3.0, is a secure, low-cost,
and easy-to-use plug-and-play solution for the rapid deployment and
maintenance of an e-commerce site. Catalog 3.0 is available now, priced at
$399. For additional information, contact Actinic at 732-238-8007 or access
the company on the Web at http://www.actinic.com.