National Car Rental Named Official Car Rental Company of NFL
23 July 1999
National Car Rental Named Official Car Rental Company of National Football League
MINNEAPOLIS--JULY 22, 1999--Next Three Super Bowls, Pro Bowls
National Car Rental today announced that it intends to become the official car rental company of the National Football League. The three-year program will include Super Bowl XXXIV in Atlanta in January 2000, Super Bowl XXXV in Tampa, Fla., Super Bowl XXXVI in New Orleans, and the 2000-2002 Pro Bowl games.
In addition to National being the exclusive rental car provider to the National Football League, NFL Properties and the next three Super Bowl and Pro Bowl games, the program will include unique NFL promotions, programming tie-ins and national advertising opportunities.
Through the alliance, National will also have access to NFL Properties' extensive database consisting of over five million names in addition to 150,000 e-mail addresses from NFL.com. Also, during the football season, NFL.com, one of the most popular sports sites on the Internet, will be hot-linked to National Car Rental's Web site.
"This alliance with the NFL leverages the collective power of our brands," said Bob Dimmick, Corporate Vice President of Marketing for National Car Rental. "Our relationship with the NFL enhances our extensive sports media presence, which is recognized and visible at the premier sporting events around the world."
"We are pleased to have a rental car company of National's caliber in the NFL fold," said Steve Phelps, NFL Properties Vice President of Corporate Sponsorship. "We hope that teaming with National and new NFL sponsor AutoNation will create exciting and unique promotional opportunities for our fans."
Among travel companies, National Car Rental is the sports marketer, promoting its fast and efficient car rentals on almost every major national sporting event. In addition, National's name sponsorship in 1998 of the National Car Rental Center in Ft. Lauderdale, Fla., marked the first time a car rental company sponsored a sports center.
National Car Rental's sports sponsorships include:
| -- | National Car Rental Golf Classic at Walt Disney World Resort |
| -- | College Football |
| -- | Bowl Championship Series on ABC |
| -- | United States Figure Skating Association |
| -- | United States Figure Skating Team |
| -- | The Breeder's Cup |
| -- | The PGA of America o The PGA Tour |
| -- | Senior PGA Tour |
| -- | Historically Black College Coalition |
| -- | Preferred Car Rental Company of the New York Yankees |
| -- | Official Car Rental Company of the Minnesota Timberwolves |
| -- | Official Car Rental Company of the Minnesota Vikings |
| -- | Official Car Rental Company of the National Football League |
| -- | Official Car Rental Company of the XXXIV, XXXXV, XXXVI Super Bowls |
| -- | Official Car Rental Company of the 2000-2002 NFL Pro Bowls |
| -- | Official Car Rental Company of the 2000 U.S. Open Golf Championship |
| -- | Official Car Rental Company of Pebble Beach |
| -- | Official Car Rental Company of the National Thoroughbred Racing Association (NTRA) |
National Car Rental System, Inc. is one of the world's largest vehicle rental companies with more than 3,000 locations serving 75 countries worldwide. For more than 50 years, National's green logo has signified industry-leading service for customers. Based in Minneapolis, Minn., National has more than 14,000 employees and is a wholly owned subsidiary of AutoNation, Inc. , a Ft. Lauderdale, Florida-based automobile retail and rental company. With more than $16 billion in revenue in 1998, AutoNation ranked 83rd on the Fortune 100. National Car Rental can be found on the Internet at www.nationalcar.com.