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Marc Benjamin Joins Autobytel.com as Chief Marketing Officer

21 July 1999

Marc Benjamin Joins Autobytel.com as Chief Marketing Officer

          Position Combines Autobytel.com's Marketing Communications
            And Product Development Efforts, Accelerating Delivery
                  Of Consumer-Centric Products and Services

    IRVINE, Calif., July 21 -- Autobytel.com , the
global leader in automotive e-commerce and services, announced today that Marc
Benjamin has joined the organization in the newly created position of Chief
Marketing Officer.  Benjamin will be responsible for Autobytel.com's
marketing, communications and product development efforts.
    "What excites me about Autobytel.com is the power it puts into the hands
of consumers.  Clearly, this company is changing the way consumers approach
car buying and ownership," said Marc Benjamin.  "I look forward to
accelerating the development and delivery of products and services that make
buying and owning a vehicle as easy and painless as possible."
    "We are delighted Marc has joined our organization," said Mark Lorimer,
Autobytel.com's President and CEO.  "His impressive background in all aspects
of marketing, combined with his knowledge of e-commerce and the Internet, will
be extremely valuable to the company."
    "We created this new position to enhance Autobytel.com's leadership
position as a customer-centric automotive solutions provider," continued
Lorimer.  "As Chief Marketing Officer, Marc will focus on the development and
growth of Autobytel.com's many consumer product offerings, while leveraging
the company's database marketing, branding, advertising and public relations
efforts in support of those offerings.  His background makes him ideally
suited to help drive the company's continued growth."
    Prior to joining Autobytel.com, Benjamin was vice president of marketing
for Multiple Zones International, Inc. in Renton, Washington
(http://www.zones.com), a leading direct marketer of computer products, named
one of the "100 Hottest Companies on the Net" by Business2.0 in May, 1999.
His responsibilities included oversight of the branding, e-commerce, database
marketing, advertising and public relations functions.  While at Multiple
Zones, Benjamin realigned the company's branding strategy to support the
growing online and business solutions divisions, and developed an integrated
media program amalgamating electronic, direct and traditional media in support
of Zones.com.
    Before that, Benjamin was Vice President of Marketing and Market
Development for Fulcrum Direct, Inc., a direct and online marketer of
children's and juniors' apparel.  His responsibilities included database
marketing, e-commerce, strategic alliances, international development and
advertising.  Under his guidance the company built a marketing database of
over 9 million names and launched a leading e-commerce destination for teens.
    Previously, Benjamin was on the senior management team of Japonica
Partners, the management and investment group that acquired Allegheny
International and successfully took it public as Sunbeam-Oster (now Sunbeam
Corporation) in 1992.  He also served as media planner with J. Walter Thompson
in New York City.
    Benjamin earned his MBA in finance from Columbia Business School, New York
and his BA from Brandeis University in Waltham, MA.

    About Autobytel.com Inc.
    Internationally-branded Autobytel.com (http://www.autobytel.com) is the
acknowledged leader in online automotive commerce(1) and is ranked #1 in
Customer Confidence and Serious Shoppers(2).  The most comprehensive
automotive Internet site, Autobytel.com offers consumers a positive purchasing
and ownership experience, while providing its Accredited Dealer Network with
the most efficient way to reach online car buyers.  As it assists consumers
through every aspect of the automotive lifecycle, Autobytel.com provides
continuity into the next vehicle purchase.  Launched in March 1995,
Autobytel.com's low-cost, no-haggle car-buying program is available in the
U.S., Canada (http://www.autobytel.ca), the United Kingdom (http://www.autobytel.co.uk) and
Sweden (http://www.autobytel.se).  In 1999, Autobytel.com was ranked #1 in Dealer
Satisfaction with Online Buying Services for the second year in a row(3).

    The statements contained in this press release that are not historical
facts are forward-looking statements under the federal securities laws.  These
forward-looking statements are not guarantees of future performance and
involve certain risks, uncertainties and assumptions that are difficult to
predict.  Actual outcomes and results may differ materially from what is
expressed in, or implied by, such forward-looking statements.  Autobytel.com
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise. Among the
important factors that could cause Autobytel.com's actual results to differ
materially from those expressed in, or implied by, the forward-looking
statements are changes in general economic conditions and increased or
unexpected competition.

    (1) As reported by J.D. Power and Associates, Autobytel.com generates
nearly as many new-vehicle sales as its two closest competitors combined.
    (2) Gomez Advisors ranked Autobytel.com #1 in Customer Confidence and #1
among Serious Shoppers in its Summer 1999 Internet Auto Buying Scorecard.
    (3) J.D. Power and Associates 1998 -- 1999 Dealer Satisfaction With Online
Buying Services Studies(SM).  1999 study conducted among dealership Internet
specialists who completed 1,024 individual evaluations.