CarSmart.com and Internet Portal Looksmart Team Up to Help Consumers Buy, Lease or Sell Their Vehicles Online
13 July 1999
CarSmart.com and Internet Portal Looksmart Team Up to Help Consumers Buy, Lease or Sell Their Vehicles Online
SAN FRANCISCO--July 13, 1999--Automotive Content With Leading Web Directory
CarSmart.com (http://www.carsmart.com), a top-rated Internet auto-buying service, announced an integrated content agreement with Looksmart (http://www.looksmart.com).
CarSmart.com will integrate its proprietary database of extensive automotive information within the Looksmart portal to facilitate Looksmart's visitors in making an actual transaction online. Looksmart is the third major portal to integrate CarSmart.com's distinct content which lends even further credence in distancing CarSmart.com from the moniker of "just another car-buying service."
"Today, Looksmart users can quickly gain assistance in buying, selling or leasing their new or pre-owned vehicles with our 'one-stop shop' format," exclaimed Kerrilyn Dehoff, Advertising and Marketing Manager for CarSmart.com.
Looksmart consumers can benefit from a content-comprehensive automotive website, while CarSmart.com enriches their customer demographic by yet another strategic alliance with a major Internet portal.
"CarSmart.com and Looksmart entering into this long-term agreement bodes well for the consumer," offered Jim Dittemore, CarSmart.com's Director of Strategic Business Development. "Now Looksmart visitors can feel more confident and in fact, empowered in making the correct decision when purchasing or selling their automobiles."
About CarSmart.com
CarSmart.com (http://www.carsmart.com), is an established, top-rated facilitator of automotive sales and leasing through the Internet. CarSmart.com aggregates an extensive collection of rich automotive content to assist consumers in researching, buying, selling, leasing, financing and insuring new and pre-owned vehicles. CarSmart.com provides the consumer with an Accredited Dealer Network of over 1,000 nationwide. CarSmart.com can be accessed at http://www.carsmart.com. CarSmart.com is headquartered in San Ramon, Calif.
About Looksmart
Looksmart (http://www.looksmart.com), a leading, independent portal with 750,000 unique URLs, has one of the largest collection of editorially reviewed and categorized sites on the Web. Looksmart's audience represents the New Media Family, attracting more than 60 percent female Web users. The company has a unique distribution strategy, generating revenue through its Looksmart.com site, as well as through licensing its directory to other major portals such as MSN, AltaVista and @Home, a global network of ISPs and through viral marketing. Headquartered in San Francisco, Looksmart is reachable at 415/597-4850.