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Land Rover Named Most Improved Brand and Second Overall In 1999 Index

13 July 1999

Land Rover Named Most Improved Brand and Second Overall In 1999 Strategic Vision Dealer Total Quality Index

    LANHAM, Md., July 12 -- According to the annual Strategic
Vision Dealer Total Quality Index which was released today, Land Rover is the
most improved brand for 1999 and now second overall in the industry.  The
Dealer Total Quality Index measures the overall retail experience and is based
on the response of 33,760 buyers who purchased new vehicles in October and
November of 1998 and had owned them at least 90 days prior to the survey.  All
parts of the sales and service experience were measured, along with the
specific emotions they generated.
    Howard I. Mosher, president of Land Rover North America, said, "We have
worked tirelessly to fully develop an industry-leading line of retail outlets,
especially our Land Rover Centres.  And now, with the 76 Land Rover Centres we
have in place, our customers are reaping the benefits.  This study reinforces
what we've known for a while: Land Rover ownership is a very positive
experience.  It's just one of the reasons we are currently enjoying the
strongest sales in company history."
    According to the Strategic Vision study, Land Rover achieved a 42-point
gain over 1998 and placed second in the industry.  The report claims that new
buyers find the Land Rover sales experience equal to or better than that of
Lexus (which placed first overall) in many specific areas.  "Much of this is
due to the Land Rover Centres," said Dan Gorrell, Strategic Vision vice
president.  "This is one of the more significant retail concepts of the
decade, since it reinforces Land Rover brand values in very positive ways."

    Land Rover North America, Inc. has 119 retail outlets and as of June 30,
1999, closed on record first half sales.
    Land Rover North America, Inc., established in 1986, imports Range Rovers
and Discoverys manufactured in Solihull, England, for sale in the U.S. and is
a wholly owned subsidiary of The BMW Group, Munich, Germany.