Cars.com Continues to Expand its New York Area Online Presence By Launching Additional Co-branded Web Sites with Four Newspapers
6 July 1999
Cars.com Continues to Expand its New York Area Online Presence By Launching Additional Co-branded Web Sites with Four Newspapers
CHICAGO, July 6 -- Cars.com, the automotive industry's
fastest growing Web site, today announced the continuing expansion of its New
York metro online presence by launching additional co-branded versions of its
Web site. Included in the co-branded sites are Asbury Park Press (Neptune,
N.J.) and The Courier-News (Bridgewater, N.J.) (http://www.injersey.com ), The
Journal News (White Plains, N.Y.) (http://www.nyjournalnews.com ) and The
Daily Record (Morristown, N.J.) (http://www.dailyrecord.com ).
The expansion significantly increases the number of vehicles available to
car shoppers in the New York and New Jersey area. Considering that more than
half of car shoppers purchase vehicles within 20 miles from home(1), offering
this localized vehicle inventory is a value-added benefit to online car
shoppers. In addition, the co-branded sites offer the over 4 million adults
online in the New York metropolitan area(2) all the local information in one
easy stop -- from news to one of the most expansive vehicle inventories in the
area.
"By further expanding our online presence in the New York area, cars.com
is able to create a strong local market to help cars shoppers find car
sellers," said Mitch Golub, general manager, cars.com. "The New York metro
area is a vast online market. Our co-branded presence with well-respected
sites from recognizable newspaper brands provides a natural destination for
local auto shoppers."
Cars.com, which launched in June 1998, has co-branded sites with 71
newspaper Web sites across the country. By the fall of 1999, cars.com plans
to have 130 co-branded newspaper Web sites.
About cars.com
Cars.com, at http://cars.com, simplifies car shopping on the Internet. As
the only automotive Web site to provide daily updates of dealer inventories,
cars.com allows consumers to search vehicle listings by zip code, vehicle
make, model and year. In addition to vehicle pricing, cars.com provides
consumers with trusted automotive information, including rich editorial
content pertaining to real life issues such as how to purchase a vehicle and
tips for parents of young drivers. The site also provides consumers with
tools such as an auto loan calculator, news and reports on new and used
vehicles, more than 3,500 independent automotive reviews (1983-present),
vehicle performance data, and vehicle recall information. Cars.com is a
division of Classified Ventures, based in Chicago, Ill.
About Classified Ventures
Classified Ventures provides nationally branded online services for the
emerging e-commerce opportunities in the classified advertising marketplace
that build upon the capabilities and local expertise of a national affiliate
network. The company currently operates the apartments web site
Apartments.com, http://www.apartments.com , the auction web site Auction Universe,
http://www.auctionuniverse.com , the automotive web site cars.com, http://www.cars.com , the
moving information site MovingCenter, http://www.movingcenter.com , and the real
estate web site NewHomeNetwork, http://www.newhomenetwork.com. Classified Ventures
will also launch HomeHunter(TM), a local resale real estate service, later
this summer.
Classified Ventures, Inc. was formed by eight leading media companies:
Central Newspapers, Inc.; Gannett Co.; Knight Ridder; The McClatchy Company;
The New York Times Company; The Times Mirror Company; Tribune Company and The
Washington Post Company. For more information on Classified Ventures, please
contact Mark Smith at 312-396-9718, mark_smith@pr21.com or visit the
Classified Ventures Web site at http://www.classifiedventures.com .
NOTE: (1) According to the Cars.com Automotive Web Site User Survey, 1999.
(2) According to cyberdialogue/findsvp, Interactive Consumers,
April 1999.