Autoweb.com Signs Two-Year Advertising and Marketing Agreement with America Online
6 July 1999
Autoweb.com Signs Two-Year Advertising and Marketing Agreement with America OnlineLeading Online Automotive Site Has Significant Presence Across AOL Brands SANTA CLARA, Calif., July 6 -- Autoweb.com , the leading consumer automotive Internet service, announced today that it had signed a two-year advertising agreement with America Online, , the world's leader in branded interactive services, that will provide millions of AOL and CompuServe members and visitors to AOL.COM and Netscape Netcenter with direct access to Autoweb.com's extensive online resources. The agreement gives Autoweb.com an advertising and marketing presence on AOL, AOL.COM, CompuServe and Netscape Netcenter. With this agreement, Autoweb.com expects to significantly increase traffic to its extensive automotive-related products and services, designed to guide consumers through every stage of vehicle ownership. "This agreement not only extends our reach to the large base of AOL members, but also gives Autoweb.com broad reach in selected automotive areas across AOL brands," said Dean DeBiase, president and CEO of Autoweb.com. "This added presence is a key component of our overall brand-building strategy to become the dominant Internet consumer automotive service." "We are happy to bring Autoweb's automotive products and services to users of AOL brands," said Greg Shove, AOL's Vice President for Interactive Marketing. "We think they will offer AOL and CompuServe members and visitors to AOL.COM and Netscape Netcenter an extremely useful buying and selling tool." The new agreement with AOL, in addition to recent alliances with Yahoo!, a global Internet media company, and HotBot, one of the best-rated search engines, offers Autoweb.com unparalleled visibility across the Internet.