AutoNationDirect.com Honors First Customer with Home Computer System
2 July 1999
AutoNationDirect.com Honors First Customer with Home Computer SystemTampa-Area Woman Buys 1999 Dodge Caravan TAMPA, Fla., July 2 -- AutoNationDirect.com, the Internet's largest virtual automotive dealership, today acknowledged its first customer, a Tampa-area resident, with a new home computer system. The gift was presented yesterday to Mellesa Otte and includes a monitor, printer and other peripherals. The system was delivered to Ms. Otte in the AutoNationDirect.com e-Mobile van. Ms. Otte used AutoNationDirect.com to purchase a new, green 1999 Dodge Caravan minivan. "I love getting information online and I think it's a wonderful way to buy products," said Ms. Otte, a Seffner, Fla., resident who purchased her AutoNationDirect.com vehicle from Carlisle Dodge, one of 17 dealerships in the Tampa area owned by AutoNation, Inc. Each AutoNation store in the Tampa area offers its new and used vehicles through AutoNationDirect.com, listing them online at low, no-haggle prices. By the fall, all of AutoNation's more than 380 franchised automotive dealerships and 45 AutoNation USA megastores will be making their inventories of new and used vehicles available through AutoNationDirect.com. Ms. Otte proved to be the type of customer AutoNationDirect.com expects to see more of: * She selected her vehicle and got its no-haggle price by using AutoNationDirect.com's online, real-time inventory listing. * She financed her purchase through AutoNationDirect.com by using financing tools at the site that are offered exclusively by Giggo.com. * She reserved her vehicle through AutoNationDirect.com by working with one of the many AutoNation Internet Sales Consultants in Tampa that exclusively serve AutoNationDirect.com customers. * She traveled more than 30 miles to take delivery of her vehicle at Carlisle Dodge, demonstrating AutoNationDirect.com's potential for attracting customers outside of the typical 10-mile trading radius of most dealerships. AutoNationDirect.com's exclusive combination of features include: * America's largest vehicle inventory, featuring every major manufacturer make and model. * Low, no-haggle prices. * Q&A Live, the only live, chatroom-like help feature offered by an automotive shopping web site. * The ability to reserve a vehicle with a credit card. * Comprehensive financing and insurance tools. * Pre-approved financing that allows you to shop like a "cash" customer. * The ability to arrange for home delivery of your vehicle. * The ability to study and compare reviews on all vehicle makes and models. Visitors to the site may also write their own reviews. * The ability to schedule test drives. * Dedicated Internet Sales Guides who help customers in the selection and purchase process. AutoNation is the world's largest automotive retailer, with more than 380 franchised automotive dealerships in 20 states and 45 AutoNation USA megastores in 13 states. A Fortune 100 (# 83) company, AutoNation also operates more than 270 web sites. The Company's vehicle rental businesses include Alamo Rent-A-Car, Inc., National Car Rental System, Inc. and CarTemps USA, which collectively have operations nationwide and in more than 65 countries.