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BMW Outperforms Luxury Car Competitors

5 July 1999

BMW Outperforms Luxury Car Competitors; U.S. Sales Exceed 78,000 For First Half of 1999
    WOODCLIFF LAKE, N.J., July 2 -- BMW of North America, Inc.
outsold all international luxury passenger car competitors during the first
six months of 1999, reporting its best first half ever with sales of 78,103, a
17 percent increase, compared to 66,869 automobiles sold during the same
period a year ago.  BMW YTD sales are so strong that the company has sold more
cars during the first six months of 1999 than were sold during all of 1990,
'91, '92 and 1993.  BMW also reported its best June on record with an increase
of 28 percent for 14,476 automobiles, compared to 11,309 a year ago.
    "While every model line is up for the year, we're particularly gratified
with the best-ever sales records set by our 5 and 7 Series," commented Victor
Doolan, president of BMW of North America, Inc.  Sales in the 5 and 7 Series
range represents the best first half year total in the history of these models
with an increase of 9.8 percent and 4.3 percent respectively.
    Land Rover North America, Inc. reported June sales of 2,645 vehicles,
compared to 2,487 a year ago, an increase of 6.3 percent.  Year-to-date sales
jumped 35 percent, to 13,562 vehicles.  Land Rover reported year-to-date sales
of 10,053 a year ago.
    Consolidated June sales for the BMW Group totaled 17,121 units
(BMW: 14,476; Land Rover: 2,645) and consolidated year-to-date sales increased
23 percent to 91,665 vehicles (BMW: 78,103; Land Rover 13,562).
    BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group.

                        BMW SALES REPORT FOR JUNE 1999

                                                   1999               1998
    June                                          14476              11309
    Year-to-Date                                  78103              66869

                              June     Year-to-Date      June    Year-to-Date

                              1999          1999         1998         1998
    318ti                       77           508          435         2119
    318is                        2            12           13          143
    318i 4-door                  9           179          461         2598
    318iC                        0             3            9           50
    323i (E46)                2996         15109            0            0
    323is                      525          2508          494         2840
    323iC                      506          2856          373         3104
    323Ci (E46)                  7             7
    325is                                      0            0            2
    328is                      195          1423          265         1520
    328Ci (E46)                 30            30
    328i 4-door                 10           250         1598         8171
    328i (E46)                1606          8719            0            0
    328iC                      289          1832          326         2701
    M3 2-door                  625          2600          295         1595
    M3 4-door                   10            57          434         2290
    M3 convertible             345          2112          368          847

             3 Series          7232        38205          5071         27980
    Z3 1.9 (US)                 24           181          512         4373
    Z3 2.3 (US)                983          5300            0            0
    Z3 2.8 Roadster (US)       408          2188          600         5444
    Z3 2.8 Coupe (US)           24           483            0            0
    M Roadster (US)            253          1583          396         1505
    M Coupe (US)                49           414            0            0

              Z3               1741         10149          1508       11322
    525i                         0             0            1           10
    525iT                        0             0            1            4
    528i                      2445         13773         2449        14988
    528i sport wagon           612          2296            0            0
    530i                         0             0            1            4
    535i                         0             0            0            1
    540i                         0             2            1            3
    540i sport wagon           1ll           512            0            0
    540i (E39)                 555          3618          688         3395
                M5              0              0            0            0

            5 Series           3723        20201         3141         18405
    740i                       541          2779          451         2891
    740iL                     1173          6382         1046         5737
    750iL                       64           383           91          522

             7 Series          1778       9544           1588         9150
    840CiA                       2             4            0            8
    850CSi                                     0            1            4

              8 Series          2              4            1           12

                      LAND ROVER SALES REPORT FOR JUNE 1999

                                                   1999               1998
    June                                           2645               2488
    Year-to-Date                                  13562              10053

                              June     Year-to-Date     June     Year-to-Date
                              1999          1999         1998         1998

    Range Rover                546          3342          664         3288
    Discovery                 2099         10220         1818         6655
    Defender                     0             0            6          110

    NOTE: Range Rover sales include 4.6 HSE and 4.0 SE; Discovery sales
include Discovery and Discovery Series II.