Interactive Convergence.com Inc., the E-commerce Business Model That Can Target Over 200 Million Consumers Each Day
2 July 1999
Interactive Convergence.com Inc., the E-commerce Business Model That Can Target Over 200 Million Consumers Each Day
JERSEY CITY, N.J.--July 2, 1999--Interactive Convergence represents the future of
e-marketing as we enter the 21st century
Interactive Multimedia Network Inc., (OTC BB: IMNI) a publicly traded global marketing company specializing in new product introduction, has begun the process of officially changing its name to reflect the dynamic new business model that IMNI will use to market and distribute all new products.
"Interactive Convergence" is the crossover of platforms for the sale and promotion of a product or service; Television linked electronically to the Internet and linked again to Retail simultaneously!
Interactive Convergence.Com Inc; will champion "new products" which have tremendous "sell through" potential. Patented and unique products from Small Businesses and Entrepreneurs with limited promotional capital that require what all successful product requires: exposure to the consumer through multiple channels of distribution.
Interactive Convergence.Com's extraordinary business paradigm allows a new product to be positioned to reach a potential audience of 200 million customers a day, through the business dynamic of Interactive Convergence: Television to Internet to Retail, simultaneously! Based on the products selected, the upside for sales is tremendous by utilizing the three major channels of distribution all being simultaneously linked allowing for cross promotion, which is the key to any major product success.
How Interactive Convergence enhances Motorola's CarGuard...
Example: In the June 25, 1999 press release, IMNI, soon to be Interactive Convergence.Com Inc., entered into a national and Internet distribution agreement with Centurion Automotive Electronics of Hertfordshire, England, worldwide distributor of the Motorola "CarGuard" vehicle anti-theft device.
IMNI has developed a national marketing strategy for the new product that will utilize Television linked electronically to the Internet and linked again to Retail, simultaneously.
TELEVISION:
CarGuard will become the "featured product" in the continuing interactive home shopping variety show series (Shop-the-Net) produced in infomerical form, by the Entertainment division of IMNI. The series airs on broadcast, cable and satellite television. IMNI will additionally support CarGuard by producing and distributing a one minute direct response commercial that will also be seen in national, regional and local tv, cable and satellite markets. IMNI has relationships with over 600 stations, many of which work on a "revenue share" basis. All commercials are "tagged" with the AutoSmart USA logo (www.autosmartusa.com) to cross market CarGuard with AutoSmartUSA.com and attract interested new car purchasers.
INTERNET:
CarGuard will have a prominent position in the AutoSmart USA web site: www.autosmartusa.com, IMNI's highly successful online car, truck and SUV web site, where consumers may purchase and finance a new vehicle for as low as 2% over factory invoice. The tremendous volume of traffic visiting the AutoSmartUSA.com site heightens the brand awareness of CarGuard with consumers.
CarGuard will also have its own web site and will be heavily promoted by search engine registration, targeted e-mail and Internet banner advertising including television exposure.
CarGuard will also be displayed in multiple categories of the parent company's premier family shopping village, Shop-the-Net: www.shop-the-net.com; where it will appear in "Breaking News" as a featured site. Banners promoting the product will also appear in "Products Directory" and "In Your Neighborhood" under the category of Automotive and Anti-Car Theft Devices; cross referenced to www.autosmartusa.com where it may be seen again as a prominent automotive accessory.
The newly expanded AutoSmart USA "affiliates program" will drive new consumers to the automotive web site and in turn to CarGuard. The AutoSmart USA Dealer Network, which exceeds one thousand, has been set up to handle the product.
RETAIL:
Once IMNI has established the Internet exposure and the television branding, the marketing division will move the product into the Retail part of the Interactive Convergence equation. "As Seen on Shop-the-Net" will earmark the product for the high volume Retailers and Mass Merchandisers, including Drugstores and Supermarkets.
Additionally, CarGuard will receive exposure in the web sites of the Mass Merchandisers and Automotive Retailers as part of a "strategic partnership" which cross-markets retailers' products on the Shop-the-Net web site and television shopping series. The same applies to the web sites of the dealers in the AutoSmart USA dealer network.
Television to Internet to Retail will give CarGuard the type of exposure that many of our clients require in securing "new product introduction" through multiple channels of distribution reaching millions of consumers in a cost efficient manner.
Consumers can purchase the CarGuard product from an 800 number or choose to visit AutoSmartUSA.com, for additional information before ordering. They can also purchase the product directly on the Internet from AutoSmartUSA.com, Shop-the Net.com and the web sites of all the various retailers who have placed the product on their shelves. The product is protected by a money back 30 day guarantee. The customers' credit card purchase is totally secure and encrypted.
CarGuard is simply one example of how Interactive Convergence.Com Inc; will utilize its new business model to capture market share for its growing client base.
The Interactive Convergence business model already working in a highly efficient manner for AutoSmart USA; it will have the same impact on CarGuard and the next "New Product" that IMNI chooses to represent.
Interactive Convergence: is the future for how all new product will be marketed and distributed worldwide and Interactive Convergence.Com, Inc; is a leader in introducing this strategy to businesses and entrepreneurs.
Safe Harbor Disclosure - This Press Release contains or incorporates by reference "forward-looking statements," including certain information with respect to plans and strategies of Interactive Multimedia Network, Inc., Shop-the-Net.com and AutoSmart USA, Inc., and AutoSmartUSA.com. For this purpose, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the forgoing, the words "anticipate(s)," "believe(s)," "expect(s)," "intend(s)," "plan(s)", "should" and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of IMNI and its subsidiaries to differ materially from those indicated by such forward-looking statements.
The name Motorola and CarGuard are registered trademarks of Motorola, Inc. their unauthorized use is strictly prohibited.