NASCAR WCUP: Television Rating for Save Mart/Kragen 350k up 18%
2 July 1999
Television Rating for Save Mart/Kragen 350k up 18%CONCORD, N.C., July 2 -- Speedway Motorsports today announced an 18 percent increase in the national cable rating for the Save Mart/Kragen 350k NASCAR Winston Cup Series event at Sears Point Raceway on June 27. The ESPN broadcast earned a 4.5 national rating compared to a 3.8 last year. "The steady rise of television ratings during the 1999 NASCAR season indicates the continuing explosive growth of this industry," stated H.A. Wheeler, chief operating officer and president of Speedway Motorsports. Improved traffic flow at the speedway allowed a record crowd to watch the race which concluded in a five-lap shoot out between Jeff Gordon and Mark Martin on the 1.9-mile road course. Gordon took the checkered flag to record his fourth consecutive road course win. "We've made improvements in our operations which include increased utilization of the Lakeville Highway gate and use of shuttle buses on our grounds," stated Bruton Smith, chairman and chief operating officer of Speedway Motorsports. "We hope to continue improving the racing experience for our fans and competitors." Speedway Motorsports, which will host its next major racing event at Bristol Motor Speedway on July 8 - 10 with the NHRA Winston Showdown, is a leading marketer and promoter of motorsports entertainment in the United States. SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Las Vegas Motor Speedway, Sears Point Raceway and Texas Motor Speedway. SMI also provides events food, beverage, and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. This news release contains forward-looking statements, including statements with regards to the Company's growth potential. There are many factors that affect future events and trends of the Company's business. These factors involve certain risks and uncertainties, as set forth in the Company's filings with the Securities and Exchange Commission, that could cause actual results or events to differ materially from management's views and expectations.
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