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Toyota Reports Best-Ever Second-Quarter and June Sales

2 July 1999

Toyota Reports Best-Ever Second-Quarter and June Sales - All-New Tundra Pickup Sets Record
    TORRANCE, Calif., July 1 -- Following the best sales month in
its history, Toyota Motor Sales (TMS), U.S.A., Inc., reported today best-ever
June sales of 122,747 vehicles, an increase of 4.9 percent over last June.
Toyota also announced best-ever second-quarter sales of 367,437, and calendar-
year-to-date sales of 707,747, an increase of 11.4 percent compared to the
same period last year.
    In addition, both TMS divisions increased sales over the same period last
year.  The Toyota Division reported best-ever June sales of 107,706, with CYTD
numbers reaching 617,918, an increase of 9.0 percent.  The Lexus Division also
reported increased sales through the second-quarter of 89,629, up
31.4 percent, with best-ever June sales of 15,041, up 16.9 percent.
    Toyota's all-new full-size pickup truck, the Tundra, had the best sales
debut ever of any Toyota or Lexus product.  It sold 8,011 units in its first
full month of sales, 3,339 more than Tercel in October of 1979, the previous
record holder.
    Tundra's success added to a best-ever June of light truck sales, which
were up 33.7 percent, to 46,170.  Also contributing to the increase in light
truck segment numbers were best-ever June sales of 4Runner, up 23.8 percent to
10,549; Sienna up 24.4 percent to 8,104; RAV4 up 3.2 percent to 5,278; and
Land Cruiser up 8.7 percent to 1,585.  Toyota compact pickups posted sales of
12,630, a jump of 2.7 percent over June 1998.
    Lexus sales remain hot with increased sales of its RX 300 and LX 470 sport
utility vehicles.  The RX 300 continues to sell strong with June sales of
5,838, up 46.9 percent, while the LX 470 full-size luxury SUV is up 24.0
percent to 1,205.  The ES 300 led Lexus sedan sales with 3,925 units sold, up
4.0 percent compared to last June.  The GS 300 also sold well with an increase
of 28.0 percent over June 1998, to 1,957.
    Sales of North American-built vehicles were up 10.0 percent compared to
the same period last year, to 81,276 units, which represented 66.2 percent of
total June sales.


                              TOYOTA/LEXUS SALES
                                  JUNE, 1999

                               CURRENT MONTH           CALENDAR YEAR TO DATE
                                             DSR %                     DSR %
                            1999     1998     CHG     1999      1998    CHG

    TOTAL VEHICLE SALES   122,747   117,043    4.9   707,747  635,266   11.4
     Memo: Total Toyota
      Div.                107,706   104,181    3.4   617,918  566,898    9.0
     Memo: Total Lexus
      Div.                 15,041    12,862   16.9    89,829   68,368   31.4

    TOYOTA DIV. IMPORT CAR  9,005    14,568  -38.2    67,256   70,397   -4.5
    LEXUS IMPORT CAR        7,998     7,916    1.0    48,860   51,700   -5.5
    TOYOTA DIV NA BUILT
     CARS                  52,531    55,078   -4.6   315,009  286,504    9.9
    TOTAL TOYOTA CARS      69,534    77,562  -10.4   431,125  408,601    5.5

    SPORT UTILITY VEHICLES 24,455    20,039   22.0   140,662  110,091   27.8
     Memo: Lexus Sport
      Utility               7,043     4,946   42.4    40,969   16,668  145.8

    SMALL VANS              8,104     6,518   24.3    48,421   38,446   25.9
    PICKUPS                20,654    12,924   59.8    87,539   78,128   12.0

    *NORTH AMERICAN
     BUILT VEHICLES
      COROLLA              20,569    23,408  -12.1   125,609  125,110    0.4
      CAMRY                27,519    25,385    8.4   160,158  123,648   29.5
      AVALON                4,443     6,285  -29.3    29,242   37,746  -22.5
      SIENNA                8,104     6,514   24.4    48,421   38,369   26.2
      PICKUP               20,641    12,299   67.8    87,328   73,596   18.7
      TOTAL                81,276    73,891   10.0   450,758  398,469   13.1
      N.A. VEHICLES %
       OF TOTAL             66.2%     63.1%            63.7%    62.7%

    SELLING DAYS               26        26              153      153
    DSR = DAILY SELLING RATE