Dana Trademarks Rolling Chassis(TM), Looks Toward Next Generation of Modules
1 July 1999
Dana Trademarks Rolling Chassis(TM), Looks Toward Next Generation of ModulesTOLEDO, Ohio, June 30 -- Dana Corporation announced today it has trademarked the name Rolling Chassis(TM) for its industry leading under-the-vehicle module, and already is looking forward to the "next generation" module. "The Rolling Chassis module is a symbol of Dana's leadership position as a systems integrator," said Bill Carroll, president of the Automotive Systems Group. "Dana is first in the integration and delivery of this groundbreaking module, and we feel it is very important to protect the name." Dana has applied to register the trademark with the United States Patent and Trademark Office. Carroll said Dana's vision for under-the-vehicle modules calls for the "next generation" module to be an engineered assembly, where the interfaces among components are engineered to be truly integrated. Likely "next generation" modules will include front and/or rear driving and non-driving axle components supported by structural cradles with suspensions, struts, springs, and complete corners. "As a systems integrator, our role is to collaborate with our customers to develop modules that are truly integrated, so the customer gains even more benefit in terms of innovation, speed to market, and global resources," added Mike Laisure, vice president of Modules and Systems. A chassis module was first produced by Dana for Mack Trucks, Inc. in 1987, and has since evolved into the Rolling Chassis module. The Rolling Chassis module is produced by Dana for the Dodge Dakota pickup truck, manufactured in Brazil. The complete module is assembled at a Dana facility in Campo Largo, Brazil, and delivered to the nearby DaimlerChrysler facility where each chassis is fitted with an engine, powertrain, and cab. Dana has taken a leadership role in systems integration, working with its OEM customers who are looking for ways to get products to market faster and to reduce costs. With systems-driven innovation, automakers save on design, engineering, inventory, labor, and manufacturing costs. Modules are delivered as needed to the assembly line, allowing for more speed and flexibility in vehicle production. "Dana's proven ability in supplying modules frees the automaker to dedicate itself to its core activities, while spreading the investment risk," said Carroll. "And it allows us to focus on cost, design, speed to market, and access to Dana's global resources." Dana's Automotive Systems Group provides under-the-vehicle products and integrated modules and systems to customers anywhere in the world. The Automotive Systems Group consists of Spicer(R) axle products, Spicer(R) driveshaft products, Parish(R) structural products, Nakata(R) steering and suspension products, FTE(R) brake and clutch systems, and a systems engineering integration and logistics unit. Dana Corporation is one of the world's largest independent suppliers to vehicle manufacturers and the aftermarket. Founded in 1904 and based in Toledo, Ohio, the company operates some 330 major facilities in 32 countries and employs more than 86,000 people. The company reported sales of $12.5 billion in 1998. Dana's Internet address is http://www.dana.com.