Highlights of the Ford, Eddie Bauer Partnership

30 June 1999
Highlights of the Ford, Eddie Bauer Partnership
    ST. LOUIS, June 29 --

    FORD-EDDIE BAUER PARTNERSHIP
    *  The 1999 model year marks the 17th anniversary of the relationship
between Ford and Eddie Bauer.
    *  The 1984 Ford Bronco II was the first Ford vehicle to feature the Eddie
Bauer edition premium trim package.
    *  Over the past 17 years, several models of Ford pickups, sport utilities
and minivans have carried the Eddie Bauer name, as well as its adventurous
spirit.  These have included Ford Bronco II, Bronco, Aerostar minivan and F-
Series, as well as the current Explorer and Expedition models.
    *  From its beginnings as a downtown Seattle outfitter in 1920, Eddie
Bauer has grown to more than 600 stores throughout North America, Japan,
Germany and the United Kingdom.  Ford Eddie Bauer edition vehicles are
featured in Eddie Bauer catalogs that are distributed to millions of its
customers; in promotional brochures and store displays; and on its Web site.

    1999 FORD EXPLORER EDDIE BAUER EDITION
    *  New Eddie Bauer edition features on the 1999 Ford Explorer include
redesigned rocker panel; wheel lip/body-side moldings; HomeLink Universal
Transmitter with TravelNote; Reverse Sensing System (which uses sonar to
detect certain objects in the vehicle's path while backing up, then sounds
warning beeps); available front side air bags and heated front seats; and
Eddie Bauer emblems.

    SALES
    *  The first Ford Explorer Eddie Bauer edition was unveiled in 1991.  In
the eight years since, Explorer has been the best-selling sport utility ever.
Its 1998 sales of 431,488 beat its nearest competitor by almost 2-1 ratio.
Explorers with Eddie Bauer trim level in 1998 accounted for 48,680 sales.
    *  The Eddie Bauer edition was first offered on the Ford Expedition in
1996.  Expedition has been the sales leader in its segment since its
introduction that same year.  Expeditions sold with Eddie Bauer trim level in
1998 accounted for 98,823 sales.

    CELEBRATION OF THE MILLIONTH EDDIE BAUER EDITION FORD
    *  The one million Ford Eddie Bauer edition vehicles sold to date
represent more trucks and SUVs than there are residents in each of eight U.S.
states* and the District of Columbia.
    *  If you lined up one million Eddie Bauer edition vehicles into one (very
long) caravan, it would reach from approximately New York City to Los Angeles
(2,787 miles), with almost enough vehicles left over to stretch to San Diego
(243 miles) and back to L.A.**

    *  Alaska, Delaware, Montana, N. Dakota, Rhode Island, S. Dakota, Vermont
and Wyoming
    **  Length of the '99 Ford Explorer 4x2 = 190.7 in (or 15.8916 ... feet,
rounded to 16) 5820 ft. = 1 mile; 330 Explorers/mile; it's 2,787 miles from
New York City to L.A.  Therefore, it would take 919,710 cars to reach L.A.
from NYC, with 243 miles left over (or 80,290 cars); & LA to San Diego is 122
(or 244 roundtrip)
    [All mileage from 1991 edition of the AAA Road Atlas.]