O'Reilly Auto Parts Chain Adds Prolong Appearance Products

29 June 1999

O'Reilly Auto Parts Chain Adds Prolong Appearance Products

    IRVINE, Calif.--June 28, 1999--O'Reilly Automotive Inc., one of Prolong International Corp.'s long-standing and respected retail sales partners, has added Prolong(R) Super Lubricants' recently introduced line of Prolong Appearance Products(TM) to its extensive store inventory.
    O'Reilly Automotive, based in Springfield, Mo., owns and operates O'Reilly Auto Parts stores, located primarily in the Midwest. O'Reilly's customers are primarily the do-it-yourself general consumer, plus professional mechanics/installers.
    Items from the Prolong Appearance Products(TM) line carried by O'Reilly will now include the Prolong Super Car Care Kit, Paint Sealant Kit, Super Protectant Kit, Super Glass Cleaner and Super Cleaner. This bolsters its current Prolong(R) Super Lubricants inventory, which offers the Prolong Car Care Kit, Prolong Engine Treatment, Prolong Engine Treatment Booster, Prolong Transmission Treatment and Prolong Gas/Diesel Fuel Treatment.
    "We are delighted to be able to expand Prolong Appearance Products' inventory with O'Reilly Auto Parts," said Fred Petrivelli, vice president, sales and marketing, Prolong Super Lubricants.
    "Their company's tremendous recent growth and expansion continues to reflect aggressive demographic and marketing strategies which will further assist Prolong in reaching potential and current customers in America's heartland -- and beyond," he continued.
    O'Reilly Automotive has been recognized as one of the automotive-aftermarket industry's top 10 wholesale companies, top 20 by percentage of store growth, and top 20 by sales by Automotive Marketing.
    In just three years, the company has grown from approximately 200 stores to now include close to 500. It plans to open 80 new stores in 1999 and about 100 new stores in 2000. It is a publicly traded company (Nasdaq), trading under the symbol ORLY.
    Prolong International Corp. (AMEX:PRL), through its Prolong Super Lubricants operating subsidiary, markets and distributes patented premium car-care lubricants and appearance products for automotive, industrial and consumer applications.
    The company's products are marketed and sold under the trademarked names Prolong(R) Super Lubricants and Prolong Appearance Products(TM) throughout the United States and in selected international markets.