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SDRC Receives Phoenix 50 Award as Role Model Company

23 June 1999

SDRC Receives Phoenix 50 Award as Role Model Company; Jim Belasco, Management Consultant and Author, Selects SDRC for Business Honor

    CINCINNATI--June 22, 1999--SDRC , a leading global supplier of enterprise product development solutions and developer of I-DEAS(R) and Metaphase(R) Enterprise(TM) software, has received a Phoenix 50 award, an honor presented to companies that readily and successfully adapt their business operations in order to maintain leadership in their industry. Jim Belasco, a world-renowned business management consultant and author of Soaring with the Phoenix, presented the award to SDRC.
    "Phoenix 50 companies use a market-driven vision to successfully reinvent themselves," states Jim Belasco. "They know that business and financial challenges are inevitable, and they prepare for them by engaging their customers, by growing their people and encouraging individuals to understand customers better, and by building organization systems that encourage customer focus and continual employee learning and growth. SDRC demonstrates leadership in all of these areas, implementing their new vision of enterprise product development solutions, while anticipating change and adapting appropriately to achieve success. SDRC is a great role model of a Phoenix 50 company."
    "SDRC is very pleased to be recognized for having surpassed the inflection point in its leadership position in enterprise product development solutions, evidenced by the success we have achieved in helping companies bring new products to market faster," stated Bill Weyand, chairman, president, and CEO of SDRC. "We have adapted and evolved -- from a technology tools company -- to a leading global supplier of product development solutions that we are today. In an intellectual capital business, people are everything. Throughout our evolution, our main focus has always been on our customers. We believe that if we can help our customers achieve success, we will be successful. We're proud to be recognized by Mr. Belasco, and we will continue to demonstrate the qualities expected of a Phoenix 50 company."
    Additional information about Mr. Belasco and the Phoenix 50 can be found at www.soaringphoenix.com.

    About SDRC

    SDRC (Structural Dynamics Research Corporation) is one of the world's leading providers of enterprise product development solutions with its suite of mechanical design automation software and product data management software. The Company's products, coupled with value-added services, help manufacturers optimize product development early in the design process, enabling them to reduce cost and cycle time while significantly improving quality and time to market. SDRC provides the award-winning I-DEAS(R) product suite of integrated CAD/CAM/CAE software, and the market-leading PDM software, Metaphase(R) Enterprise(TM), which is developed, marketed and supported by SDRC's Metaphase Technology Division. SDRC employs more than 2,400 people worldwide, with 75 offices in 17 countries throughout the Americas, Europe, and Asia/Pacific.

    http://www.sdrc.com.

    Note to Editors: SDRC, I-DEAS and Metaphase are registered trademarks, and Metaphase Enterprise is a trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks belong to their respective holders.