Systems Modeling Announces New Simulation Products Strategy
22 June 1999
Systems Modeling Corporation Announces New Simulation Products Strategy; Arena Family of Products Emphasizes Enterprise-Wide Solutions
PITTSBURGH--June 21, 1999--Systems Modeling Corporation announced today that it has realigned its simulation products strategy to emphasize its focus on enterprise-wide solutions. The new strategy better represents the full capabilities of the Arena(R) simulation software product family. Under the new strategy, Systems Modeling is renaming two of its Arena-based, industry-focused solutions: Call$im(R) for planning and managing call centers and HiSpeed$im(R) for managing high-speed packaging lines.Already widely deployed across many organizations under their previous names, Call$im will now be known as Arena Call Center Edition and HiSpeed$im will be called Arena Packaging Edition. Arena Call Center Edition has gained considerable attention and accolades from the trade press under the Call$im name as an innovative technology for call center planning and management. In 1997, it earned the Call Center Magazine Editor's Choice Award, followed in 1998 by three distinguished awards: C@ll Center Solutions Product of the Year, Call Center News Service Product of the Year, and the Editor's Choice Diamond award from Call Centre Focus, published in the UK.
Notes Vivek Bapat, product marketing manager at Systems Modeling, "While we were concerned about losing the recognition factor that Arena Call Center Edition had gained under the name `Call$im,' we believe that bringing all of our industry-focused solutions under the well-respected Arena umbrella represents the true enterprise nature and capabilities of our product line. The Arena family of products provides enterprises with forward visibility in all aspects of their business activities, such as business processes, manufacturing, supply chain and delivery, and customer relationship management."
Earlier this year, Systems Modeling introduced Arena Business Edition, a version of Arena designed specifically for business analysts to help them better analyze and plan business processes. Along with Arena Call Center Edition and Arena Packaging Edition, Arena Business Edition rounds out the current suite of Arena products, which also includes Arena Standard Edition and Arena Professional Edition. Arena Standard Edition -- the core Arena product -- is a general-purpose modeling and simulation software package, while Arena Professional Edition offers additional functionality for those who wish to build customized templates for specific applications.
In addition to its Arena simulation software and services, Systems Modeling also offers Tempo(R), its simulation-based production scheduling software package. "The new product strategy makes it easier for customers to immediately recognize the value we bring to the table," says Dennis Pegden, Systems Modeling's CEO and founder. "If a company needs help with its production scheduling or its packaging line to improve customer deliveries, chances are they have a call center handling customer inquiries as well. We can offer them a suite of products -- Tempo, Arena Packaging Edition, Arena Call Center Edition -- that will work well together and with other enterprise applications to provide a complete solution."
As part of the new simulation products strategy, new logos have been developed for all of Systems Modeling's simulation products. The logos reflect Arena as the core of each product, while identifying the particular industry focus of each.
For more information about the entire suite of Arena products, visit Systems Modeling's web site at www.sm.com or contact Vivek Bapat, Arena product marketing manager, by telephone at 412-741-3727 or by e-mail at vbapat@sm.com.
About Systems Modeling Corporation
Systems Modeling Corporation is a global leader in providing simulation tools, production scheduling tools, and simulation-based solutions to organizations. Founded in 1982, Systems Modeling has licensed more than 5,000 copies of its software products worldwide. In addition, Systems Modeling offers professional consulting services and training to ensure its customers' success with simulation and scheduling technology.
Headquartered near Pittsburgh, PA, USA, Systems Modeling is supported by an expansive network of global partners.
Arena, Call$im, HiSpeed$im, Tempo, the Systems Modeling logo, and "Thinking Ahead" are registered trademarks of Systems Modeling Corporation. Other brands and products mentioned herein are trademarks or registered trademarks of their respective manufacturers.