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Deerbrook to Sell Non-Standard Auto Insurance in Louisiana

17 June 1999

Deerbrook to Sell Non-Standard Auto Insurance in Louisiana

    NORTHBROOK, Ill., June 16 -- Deerbrook Insurance Company, a
wholly owned subsidiary of Allstate Insurance Company, announced that it began
offering non-standard auto insurance in Louisiana on May 31, 1999.  Deerbrook
offers automobile insurance, sold exclusively through independent agents, to
drivers with accidents or violations on their driving records, new drivers,
and those who own exotic or high-performance automobiles.
    "With the entry into this market, we are on track with our aggressive
expansion plan to serve more customers through independent agents," says
William H. Monie, Jr., vice president of Deerbrook.
    Deerbrook Insurance began selling non-standard auto insurance through
independent agents in mid-1995.  With its entry into Louisiana, Deerbrook now
offers non-standard insurance in 36 states through 13,000 independent
agencies.  Total U.S. premiums for the non-standard auto market are estimated
to be $18 billion.
    Allstate Insurance Company , the parent of Deerbrook Insurance
Company, is the nation's largest publicly held personal lines insurance
company, insuring one of every eight homes and automobiles in the country.
Allstate is also a major life insurer.  The company provides insurance for
more than 20 million customers and has more than 15,000 agents in the U.S. and
Canada.