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Budget Announces New Creative Shop

15 June 1999

Budget Group Announces Cliff Freeman and Partners (NY) as New Creative Shop

    LISLE, Ill., June 15 -- Budget Rent a Car Corporation, the
world's third largest car and truck rental system and a wholly owned
subsidiary of Budget Group, Inc. , announced today it has selected
New York-based Cliff Freeman and Partners as the new creative advertising
agency in charge of its $40-50 million advertising and marketing account.

    "As the third largest car and truck rental system in the world, we've got
a great story to tell and we want dynamite creative to communicate it," stated
Mike Gavelek, vice president, Marketing of Budget Rent a Car Corporation.
"Last year we made a number of key investments in the company, from our
customer loyalty program Perfect Drive to our express service Fastbreak, and
we've never been more poised for growth than we are right now.  We believe
that Cliff Freeman and Partners, the most decorated agency of the year, has
just the creative, strategic and brand building prowess to help us get the
word out."

    As the first order of business, Cliff Freeman and Partners will focus on
the Budget brand, strengthening our brand personality and linking the creative
strategy to Budget's target market.  An integrated media campaign is scheduled
to launch this fall.  Cliff Freeman and Partners' scope of responsibility also
includes other Budget Group entities.

    "Budget is a great brand with a great future.  They have a great story to
tell and frankly, I believe we are the perfect agency to communicate it,"
stated Cliff Freeman, chairman and chief creative officer of Cliff Freeman and
Partners.

    In conjunction with awarding the new creative account, Chicago-based
Starcom, Leo Burnett's media services unit, will now handle media planning in
addition to media buying for the account.

    Cliff Freeman and Partners is an independent advertising agency of Saatchi
& Saatchi PLC.  The agency reports billings of $300 million from clients
including Coca-Cola, FOX, General Mills, Hollywood Video, Staples, office.com,
and send.com.  In 1998, the agency received more that 100 industry awards
including "Best of Show" at the Clios and National Addy's and the prestigious
4A's A+ awards as Creativity Agency of the year.

    Budget Rent a Car Corporation is one of the world's top three car and
truck rental systems.  The Budget system, which operates under the same name
worldwide, has more than 3,200 airport and local market locations in over 120
countries and territories.  Budget has nearly 1,000 corporate-owned and
franchised locations in the United States.  Budget's WorldClass Fleet is
comprised of more than 30% specialty and luxury vehicles, ranging from sport
utility vehicles, convertibles and luxury cars to minivans, pickups and
environmentally friendly vehicles.