The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

NASCAR: Remington, Dale Earnhardt Inc. Join In Six Year Trophy Hunt

11 June 1999


Brooklyn, MI -- Remington Arms Company, Inc., one of the world's best
recognized outdoor recreation brands, announced today a six-year agreement
with Dale Earnhardt, Inc. Terms of the agreement include a personal
endorsement contract with Dale Earnhardt and an associate sponsorship of the
Dale Earnhardt Jr., #8 Budweiser Monte Carlo.

"Affiliating our great company with Dale, Dale Jr., and Budweiser gives
Remington the perfect platform to market our 185 year heritage to millions
of outdoor enthusiasts. We are thrilled to be a significant part of the
Earnhardt family," says Tommy Millner, CEO and president of the Remington
Arms Co.

The agreement with Dale Earnhardt begins immediately and Dale Jr.'s #8 car
begins in 2000. Both agreements run through 2005.

"Two of my favorite things are my steering wheel and my Remington rifle,"
said Dale Earnhardt. "So to me, this announcement means two of my favorite
passions in life are joining together. When he was young, I told Dale Jr.
that hunting and racing are a lot alike. Holding that steering wheel and
holding that rifle both mean you better be responsible."

The younger Earnhardt concurs. "Growing up, I've enjoyed hunting with my
father. These days both his schedule and my schedule are so busy we don't
get a lot of time together," says Dale Jr. "Maybe now that we have the same
sponsor in Remington we can spend some time together outdoors. I'd rather
spend time with him hunting than trying to beat him on the track."

Headquartered in Madison, North Carolina, the Remington Arms Company is one
of the world's leading manufacturers of sporting firearms, ammunition and
accessories, including knives, gun safes and firearms care products. It also
markets Stren fishing line, baits and accessories to fishermen worldwide.