South Coast Motorcars Appoints Lawrence E. Williams
9 June 1999
South Coast Motorcars Appoints Lawrence E. Williams To Head Project Management Team
NEWPORT BEACH, Calif., June 9 -- Newport Beach welcomes the
newest member of its corporate community, Mr. Lawrence E. Williams, President
of Experience Management Group, Inc. (EMG), which is establishing its
headquarters here in Orange County as of July 1, 1999.
A New Partner, A Familiar Face
Jaguar Cars and Aston Martin-Lagonda of North America have retained the
services of Mr. Williams' consulting firm, EMG, to assume the day-to-day
project management responsibilities for South Coast Motorcars (SCM), which is
targeted to open for business in March 2000. SCM is the Jaguar/ Aston Martin
dealership that will be located in Newport Beach and Mission Viejo. Mr.
Williams has already been in the role of SCM's Project Manager during the past
two years, while also serving as National Franchise Development Manager for
Jaguar Cars, with headquarters in New Jersey. Mr. Williams has resigned his
post at the East Coast Company so that he and his team at EMG can be devoted
to the SCM project full-time, based in Orange County.
The Experience Management Group -- A New Twist
EMG is a project management company specializing in "experience
management" for the luxury retail goods industry. Experience management
involves the systematic design and implementation of a luxury client
experience with a specific, brand driven, emotional outcome in mind.
The retail client experience is the distinct memorable impression formed
through the client's personal interaction with a specific retail environment.
Beyond the basic impressions formed of the product or service itself, a
lasting impression, based upon the sensory elements of the encounter, is
implanted in the client's mind. These brand sensory elements are "retail
experience cues" that affirm the quality and nature of the retail experience.
When systematically crafted into a positive net impression, the retail
experience cues promote feelings of loyalty, which can be leveraged into an
enduring and meaningful relationship. A unique and difficult to duplicate
competitive advantage results in what is an otherwise commodity-driven
environment.
Experience the Difference; Experience the Excellence
Mr. Williams and his team of luxury retail anthropologists are at the
forefront of creating unique and memorable dealership experiences for luxury
buyers and prospects alike. They accomplish this by providing a comprehensive
portfolio of retail planning services, including: personnel solutions,
software design and development, architectural and interior design services,
and marketing and public relations functions.
In short, EMG transforms the excitement and passion for a brand into a sensory
experience at the retail level, creating a clearly differentiated environment
and lasting customer relationships.
Mr. Williams resides in Newport Beach and continues to be actively
involved in various local community organizations including Arts Orange
County, The Orange County Museum of Art, and The Assessment and Treatment
Services Center (ATSC).
For information regarding Experience Management Group, contact:
949-362-8989 (after July 1, 1999), http://www.retailexperience.com
For information regarding South Coast Motorcars, contact:
(949) 347-8800