The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Auxer Group Announces Entering Into a Marketing and Advertising Agreement

10 June 1999

Auxer Group Announces Entering Into a Marketing and Advertising Agreement With the Veritas Group, Ltd.

    WAYNE, N.J.--June 9, 1999--The Auxer Group, Inc. (OTC BB: AXGI) announced today that it's subsidiary, Harvey Westbury has entered into an agreement with The Veritas Group, Ltd. of New York to develop and implement a regional and national marketing and advertising campaign to promote its Garry's Royal Satin(TM) and Formula 2000(TM) Synethic Engine Treatment. The strategy plans to utilize innovative and traditional media to include Internet, TV, and radio in the last two quarters of 1999 with plans to extend into the Year 2000.
    The Veritas Group is a full service corporate, marketing, and political communications firm with integrated marketing services encompassing public relations, internet and on-line commerce, consumer and tradename promotion and merchandising/packaging design. Recently, Veritas designed and orchestrated the highly successful marketing and media blitz campaign for Garry's Royal Satin(TM) in Puerto Rico which significantly contributed towards Garry's Royal Satin(TM) maintaining its dominate brandname in that region. ABC TV, K-Mart, Pepsi, Canada Dry, Business Week, Hunter Douglas, Toshiba, Citibank, Corning are just a few of the clients and brands that have benefited from Veritas' consulting practice.
    Automotive sources report approximately $700 Million in wax and polishes are sold annually and until the late 1980's, Garry's Royal Satin(TM) was a strong national brand in the marketplace competing head-to-head with industry leaders such as Simoniz(R) and Blue Coral(R). Garry's Royal Satin(TM), which has been synonymous with Harvey Westbury for over 25 years, is a product line with a 70-year heritage originating from Garry's Laboratories in Buffalo, New York. The products standard line of cleaner waxes and polishes is best known for its uniquely blended creamy smooth paste that allows for an easy on and off application. As major retailers and distributors have expressed an interest in distributing the line regionally and nationally with the support of a quality campaign, The Auxer Group believes the brand can regain its market share by enlisting the talents of this top-tier marketing firm, The Veritas Group.
    "After a significant review of this market, we believe Garry's Royal Satin(TM) is well positioned and would benefit from a professional marketing campaign. Year in and year out, Garry's Royal Satin(TM) continues to maintain a steady loyal customer base with regional strongholds in the Northeast and the Southeast United States as well as Puerto Rico. This product captured the hearts of automotive and marine professionals, enthusiasts, and weekend mechanics for decades and they have remained loyal, and even fanatical at times, when the product was hard to find in the early 1990s. The product's quality and unique properties have maintained a demand in the marketplace virtually without any marketing and advertising. At Auxer, we feel strongly that The Veritas Group with a proven track record will return Garry's Royal Satin(TM) back to its previous status as a major name in automotive and marine wax and care products. Additionally, we believe Veritas has tremendous capabilities to assist us develop and grow our recent achievements in E-commerce in which Formula 2000 Ultimate, our engine treatment is showing strong potential," said Eugene Chiaramonte, Jr., Chairman of The Auxer Group.
    The Harvey Westbury Corp., a wholly owned subsidiary of The Auxer Group, is a 32-year old manufacturer, wholesaler and distributor of automotive, marine and aviation after-market and hardware products. Their most well known products include Easy Test(R) Testers, Kits, and Drainplugs, Garry's(R) Royal Satin(TM) Waxes and Polishes, and Garry's Royal Satin(TM) Marine Care Products, and Formula 2000 Ultimatea Synthetic Engine Treatment.
    Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, competition, new products and technological changes, intellectual property rights and other risks.
    For more information please visit our websites at www.auxer.com