GNB Technologies to Supply Products to Batteries Plus
7 June 1999
GNB Technologies to Supply Products to Batteries Plus; Battery Manufacturer Signs Agreement with Nationwide RetailerATLANTA, June 7 -- Atlanta-based GNB Technologies, a leading manufacturer and recycler of lead-acid batteries, has signed an agreement to be the primary supplier of automotive, heavy duty and specialty batteries to Batteries Plus Stores nationwide. More than 140 Batteries Plus stores will carry the Batteries Plus private label lineup as well as Champion(R) Trailblazer(R), Champion(R) Silver Core(R) and the New Stowaway(R) Tournament(TM) Series Marine Batteries. Batteries Plus, based in Hartland, Wisconsin, is the innovative, one-stop battery store and service center that sells and markets thousands of batteries for thousands of items. "We chose GNB because of its high quality products and nationwide network of manufacturing and distribution facilities that will service our stores quickly and efficiently," said Frank Souk, Senior Vice President-Marketing, Batteries Plus. "GNB's marketing experience and category management are significant factors that will help us as we continue to expand. By adding the Champion and Stowaway brands to our product line, we now have the opportunity to appeal to today's brand-conscious consumer." Batteries Plus projects 36 new stores to open by the end of 1999. This year alone, GNB has earned five customer awards for outstanding product and service quality. GNB also is one of the few battery manufacturers to own and operate its own recycling facilities, allowing it to offer customers Total Battery Management(SM) (TBM). Nationwide, more than 95 percent of lead-acid batteries are recycled, returning the lead and plastic to the production of new lead-acid batteries. "We are extremely excited about our partnership with a growing company like Batteries Plus," said Gary Santori, Director of Sales, Midwest Region for GNB Technologies. "Batteries Plus provides consumers a unique source for all types of batteries. We are proud to be involved with a pioneer that has created a new channel of distribution for our industry." The new GNB batteries will be available in Batteries Plus stores beginning in August 1999. GNB Technologies is an integrated provider of power technology products. It manufactures and recycles lead-acid batteries for the automotive, recreational boating, farm, heavy duty truck, electric utility, electric vehicle, photovoltaic, railroad, telecommunications and uninterruptible power supply markets in more than 50 countries. GNB can be found on the Internet at http://www.gnb.com . (R)Champion, (R)Trailblazer and (R)Silver Core are registered trademarks of Federal-Mogul Corporation, distributed by GNB Technologies Inc. (R)Stowaway is a registered trademark of GNB Technologies Inc., and (TM)Tournament is a trademark of GNB Technologies Inc. Total Battery Management(SM) is a service mark of GNB Technologies Inc.