All-Time Monthly Sales High for DaimlerChrysler
3 June 1999
All-Time Monthly Sales High for DaimlerChrysler
AUBURN HILLS, Mich., June 2 -- DaimlerChrysler
had its best sales month in Corporate history in May, with 281,395 vehicles
sold in the U.S. Dodge, Chrysler, Plymouth and Jeep(R) contributed 264,732 to
that total; Mercedes-Benz made up 16,663.
Dodge, Chrysler, Plymouth and Jeep sales were up six percent for the
month, besting May 1998's monthly record and toppling the former all-time
record for any month of 252,485, set in June 1998. In addition to the new
all-time monthly high, those brands also set 18 monthly and 12 all-time sales
records in the U.S. in May.
Mercedes-Benz sales were up six percent over May 1998's sales of 15,647,
an all-time monthly high for that brand in the U.S., as well.
"All of the DaimlerChrysler brands are strong individually; but together
they are accelerating like never before," said James P. Holden, Executive Vice
President of Sales and Marketing. "This market has been incredible, too, with
five consecutive months of unprecedented dealer traffic and industry
projections that seem to go nowhere but up."
Among the all-time record setters were the Dodge brand, which had sales of
153,500, besting its former high in June 1998 of 142,712. Dodge trucks, with
116,820 in sales, toppled its former March 1999 high of 109,764. Jeep brand
vehicles, with sales of 51,240, also had an all-time monthly high. The
previous sales record for Jeep of 49,367 was set in October 1996. Individual
lines enjoying all-time monthly highs include: Dodge Dakota, with sales of
17,207; Dodge Durango, which sold 18,441; Jeep Cherokee, with sales of 16,928;
and Jeep Wrangler, which posted sales of 11,234.
Chrysler, Plymouth and Dodge passenger cars totaled 74,548, up one percent
over last May's 73,452. Truck sales of 190,184 -- a figure that includes
minivans and sport utility vehicles -- were up eight percent over May 1998, an
all-time monthly high that bested the previous high mark for trucks of 180,270
set in March of this year of 176,579. Separately, SUVs sales totaled 69,681,
a 16 percent jump from May 1998's 60,138 and the best month ever for Dodge and
Jeep SUV sales in the U.S.
Mercedes-Benz performance was buoyed by the momentum of the new S-Class
and other core vehicles, such as the C-Class, along with the seasonal impact
of such cars as the SL, SLK and CLK Cabriolet.
DaimlerChrysler Corporation U.S. Sales Summary, Thru May 1999
Month Sales DR % Sales CYTD DR % Sales MYTD DR %
Model Curr Pr Change Curr Pr Change Curr Pr Change
Yr Yr Yr Yr Yr Yr
Neon 8475 7783 9% 33094 35567 -7% 49086 57529 -15%
Breeze 3711 6124 -39% 31080 28250 10% 42214 48763 -13%
Prowler 225 166 36% 930 540 72% 1366 632 116%
PLYMOUTH
CAR 12411 14073 -12% 65104 64357 1% 92666 106924 -13%
Voyager 15955 17440 -9% 69065 69601 -1% 102588 102895 0%
PLYMOUTH TRUCK
15955 17440 -9% 69065 69601 -1% 102588 102895 0%
PLYMOUTH
BRAND 28366 31513 -10% 134169 133958 0% 195254 209819 -7%
Cirrus 3850 3855 0% 14572 17166 -15% 22708 26727 -15%
Sebring
Coupe 2752 3756 -27% 11407 14022 -19% 17728 21615 -18%
Sebring Convertible
6063 6213 -2% 26979 25854 4% 36828 35647 3%
Concorde 5753 7205 -20% 25602 27739 -8% 41827 31313 34%
300M 5107 1077 374% 23615 1077 NM 37408 1077 NM
LHS 1932 1723 12% 8961 2790 221% 14845 4558 226%
CHRYSLER
CAR 25457 23829 7% 111136 88648 25% 171344 120937 42%
Town & Country
6169 7199 -14% 28285 31042 -9% 45365 50905 -11%
CHRYSLER
TRUCK 6169 7199 -14% 28285 31042 -9% 45365 50905 -11%
CHRYSLER
BRAND 31626 31028 2% 139421 119690 16% 216709 171842 26%
Wrangler
11234 10087 11% 37972 33479 13% 57121 50865 12%
Cherokee
16928 12395 37% 69602 56337 24% 108562 92785 17%
Grand Cherokee
23078 24620 -6% 112931 100315 13% 175811 172538 2%
JEEP
BRAND 51240 47102 9% 220505 190131 16% 341494 316188 8%
Talon 0 488 -100% 0 2015 -100% 149 4012 -96%
Vision 0 47 -100% 0 302 -100% 0 813 -100%
EAGLE
BRAND 0 535 -100% 0 2317 -100% 149 4825 -97%
CPJE
CAR 37868 38437 -1% 176240 155322 13% 264159 232686 14%
CPJE TRUCK
73364 71741 2% 317855 290774 9% 489447 469988 4%
CPJE DIVISION
111232 110178 1% 494095 446096 11% 753606 702674 7%
Neon 12484 13057 -4% 49672 53514 -7% 73140 85307 -14%
Stratus 8276 10975 -25% 38971 52946 -26% 58164 78557 -26%
Avenger 1647 2607 -37% 7691 9690 -21% 12139 15626 -22%
Intrepid
14172 8263 72% 65096 40970 59% 99063 53117 86%
Viper 101 113 -11% 521 539 -3% 795 893 -11%
DODGE
CAR 36680 35015 5% 161951 157659 3% 243301 233500 4%
Caravan 33356 33109 1% 139509 131275 6% 205619 194770 6%
Durango 18441 13036 41% 80785 58109 39% 131574 78372 68%
Dakota 17207 13632 26% 70249 66266 6% 107088 101221 6%
Ram P/U 40197 38275 5% 171335 160577 7% 282513 256583 10%
Ram
Wagon 2401 2308 4% 10969 8439 30% 13878 9448 47%
Ram Van 5218 4478 17% 22301 20712 8% 35131 31021 13%
DODGE TRUCK
116820 104838 11% 495148 445378 11% 775803 671415 16%
DODGE DIVISION
153500 139853 10% 657099 603037 9% 1019104 904915 13%
TOTAL
CAR 74548 73452 1% 338191 312981 8% 507460 466186 9%
TOTAL TRUCK
190184 176579 8% 813003 736152 10% 1265250 1141403 11%
TOTAL CAR & TRUCK
264732 250031 6% 1151194 1049133 10% 1772710 1607589 10%
Total Minivan
55480 57748 -4% 236859 231918 2% 353572 348570 1%
Total Sport Utility
69681 60138 16% 301290 248240 21% 473068 394560 20%
Selling Days
25 25 127 127 204 204