Nissan Reports a 9.0 Percent Increase in Sales
3 June 1999
Nissan Reports a 9.0 Percent Increase in Sales
Just Released Nissan Xterra, Crew Cab Pickup, Maxima Add to Sales Momentum
CARSON, Calif., June 2 -- Thanks to strong early sales of the
hottest products in the light truck market, Nissan Division of Nissan North
America, Inc. (NNA), posted May sales of 53,219 units, an increase of
9.0 percent versus last year.
With the all-new Nissan Crew Cab pickup and Nissan Xterra SUV, total
Nissan division truck sales for May were 18,208 units -- a 49.3 percent
increase compared to last year. The Nissan Crew Cab posted sales of
1,334 units and the Nissan Xterra had sales of 794 units, despite limited
availability. Pathfinder sales for May were 5,515 units, a 23.9 percent
increase over last year.
The Nissan Quest had another strong sales month since the launch of the
all-new four-door model last November. With sales of 4,318 units in May,
Quest turned in an impressive increase of 299.8 percent over last year.
With 12,321 units sold, Nissan's flagship sedan, Maxima, showed an equally
impressive increase of 41.8 percent over the previous year.
The Altima sedan, Nissan's volume sales leader, reported sales of
16,461 units, a 22.1 percent increase versus last month. Sentra sales totaled
6,046 units in May, down 24.2 percent versus last year as this model reaches
the end of its life cycle.
"Our all-new Maxima, Xterra and Crew Cab pickup are just out of the gate
and the response has been overwhelming. I am confident that the strong sales
momentum will continue as the inventory of these hot new products are
increased at our dealer showrooms," said Jed Connelly, vice president and
general manager of the Nissan division.
"I am also pleased that the teamsters strike appears to have been averted
and I'm confident that our strong, new products will have no problems getting
to the dealerships," said Connelly.
Sales of Nissan's North American-produced vehicles for May totaled
35,326 units, which represents 66.4 percent of all Nissan vehicles sold in the
United States.
Nissan North America, Inc. sales for May, including Nissan and Infiniti
Divisions, totaled 58,357 units, a 10.1 percent increase versus last year.
In North America, Nissan's operations include styling, engineering,
manufacturing, sales and consumer and corporate financing. Nissan in North
America employs more than 20,000 people in the United States, Canada and
Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and
Infiniti dealerships across the continent. More information on Nissan in
North America and the complete line of Nissan and Infiniti vehicles can be
found online at http://www.nissan-na.com.
Note: All numbers include Hawaii. Percentage changes based on DSR.
Visit the Nissan Online News Bureau at http://www.nissannews.com
NISSAN NORTH AMERICA, INC.
Sales Report - May 1999
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North
America, Inc.
-Total 58,357 52,992 10.1 251,038 231,146 7.7
Selling Days 26 26 125 124
Nissan Division
Total Sales 53,219 48,813 9.0 224,876 209,666 6.4
NORTH AMERICA
(Memo)
- Car 22,633 27,748 -18.4 99,620 100,087 -1.3
- Truck 12,693 7,748 63.8 50,215 38,451 29.6
- Total North
America 35,326 35,496 -0.5 149,835 138,538 7.3
IMPORT
- Car 12,378 8,866 39.6 48,343 44,370 8.1
- Truck 5,515 4,451 23.9 26,698 26,758 -1.0
- Total Import 17,893 13,317 34.4 75,041 71,128 4.7
- Total Car 35,011 36,614 -4.4 147,963 144,457 1.6
- Total Truck 18,208 12,199 49.3 76,913 65,209 17.0
- (Hawaii)* 319 421 1,967 2,091
Infiniti Division
Total Sales 5,138 4,179 22.9 26,162 21,480 20.8
- Total Car 3,775 2,959 27.6 19,398 15,067 27.7
- Total Truck 1,363 1,220 11.7 6,764 6,413 4.6
- (Hawaii)* 18 14 95 72
TOTAL IMPORT
- Car 16,153 11,825 36.6 67,741 59,437 13.1
- Truck 6,878 5,671 21.3 33,462 33,171 0.1
- Total Import 23,031 17,496 31.6 101,203 92,608 8.4
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.