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Kia Enjoys Best-Ever Month in May

3 June 1999

Kia Enjoys Best-Ever Month in May

           Y2K Ad Campaign Brings Decidedly Non-Disastrous Results

    IRVINE, Calif., June 2 -- With sales spurred by its popular
month-long ad campaign parodying the predictions of Y2K disaster, Kia Motors
America turned in its best sales month in history, coming on the heels of a
strong April.  Kia recorded sales of 12,795 vehicles in May, a 103-percent
increase over last May's sales.
    May was also a record-breaking month for sales of the Sephia compact sedan
and the Sportage 2-Door Convertible.  Kia sold 7,821 Sephias and 645 Sportage
2-Door Convertibles during the month.  Kia's year-to-date sales through the
first five months of 1999 were 63 percent higher than in 1998.
    Kia Motors America is the sales, marketing and service arm of Kia Motors
Corp. in Seoul, South Korea.

                                MONTH OF MAY               YEAR-TO-DATE

                              1999          1998         1999         1998
    Model

    Sephia                   7,821         4,113       30,309       21,595
    Sportage                 4,329         2,188       18,363        9,711
    Sportage 2-Door
     Convertible               645           n/a        2,293          n/a
    Total                   12,795         6,301       50,965       31,306