NHRA: Free Technical Advice to Visitors at FRAM Route 66 Nationals
2 June 1999
AlliedSignal Motorsports Experts Offer Free Technical Advice to Visitors at FRAM Route 66 Nationals
JOLIET, Ill., June 2 -- Do you want to know what will enhance
your engine's performance or how to mount and hook up a remote system fuel or
oil filter system for your high performance street rod? Would you like to
learn how to read your engine's performance just by looking at the spark
plugs?
( http://www.newscom.com/cgi-bin/prnh/19990602/NEW011 )
Motorsports engineering experts with AlliedSignal Consumer Products Group
are making themselves available to answer your questions during the FRAM Route
66 Nationals to be held June 3 - 6, 1999 at the Route 66 Raceway, 3200 South
Chicago Street in Joliet, Illinois. The experienced technical advisors will
be on hand to answer consumer questions at the AlliedSignal FRAM motorsports
trailer throughout the race weekend.
According to Jeff Bye, Vice President of FRAM, "It's great to be back in
Joliet for the second annual FRAM Route 66 Nationals, and on behalf of the
AlliedSignal Consumer Products Group, I extend an invitation to racing fans to
stop by the AlliedSignal motorsports trailer and visit with our engineers and
technicians. We always welcome the opportunity to obtain this valuable
feedback from folks who use our products every day and to provide expert
technical advice in return."
For almost 40 years, AlliedSignal's Consumer Products Group has used the
tremendous power of motorsports marketing to drive sales of their products.
The significant investment into their 1999 motorsports program includes being
the title sponsor of both NHRA and NASCAR events and the sponsorship of many
NHRA and NASCAR drivers and teams. Throughout the year, advertising,
promotions and merchandising materials will also be included in the program.
In addition, AlliedSignal's active participation in racing events has
enabled the company to continuously test new product developments and
improvements of their FRAM(R) filter products and Autolite(R) spark plugs. In
fact, it is estimated that almost 50% of professional NHRA and NASCAR cars
racing today use either FRAM filters, Autolite spark plugs or both.
The most recent innovation in filter technology launched by FRAM this year
is the FRAM(R) Extra Guard(R) oil filter with new SureGRIP(TM) -- a product
that makes it easier to grip and install or remove the oil filter, even with
oil-covered hands. Bye adds, "Racing fans all over the country have said how
much they like the FRAM SureGRIP filter and plan to use it for their next oil
filter change. These fans know best -- they're loyal do-it-yourselfers and
they're exposed to every new automotive product that comes to market."
Funny Car champion John Force, one of many racing professionals who run
FRAM filters on the race track, said, "It sure makes it a lot easier. It's a
great idea. I'm amazed that nobody thought of it sooner."
The Route 66 Raceway is the first stadium ever built exclusively for drag
racing and AlliedSignal FRAM has signed a multi-year contract with the NHRA to
be the title sponsor after kicking off the premier race at the new state-of-
the art facility last season.
Other title sponsorships for 1999 include the Autolite Nationals in
Sonoma, CA in August and NASCAR events such as the NASCAR Busch Series Grand
National Division held in Richmond, VA in September.
AlliedSignal Inc. is an advanced technology and manufacturing company
serving customers worldwide with aerospace and automotive products, chemicals,
fibers, plastics and advanced materials. It is one of the 30 stocks that make
up the Dow Jones Industrial Average and is also a component of the Standard &
Poor's 500 Index. The company employs 70,400 people in some 40 countries.
AlliedSignal was named the best diversified company by Forbes global magazine;
the most admired global company by Fortune magazine; and one of the 100 best
companies to work for by Fortune. Additional information on the company is
available on the World Wide Web at http://www.alliedsignal.com/.