The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Online Bidding for Car Rental at Budget Rent A Car

2 June 1999

Just in Time for Your Summer Vacation: Online Bidding for Car Rental at Budget Rent A Car
            It's a Simple Click of the Mouse at

    LISLE, Ill., June 2 -- The 271 million Americans who will be
traveling this summer* can now make this year's vacation a lot more
affordable.  Beginning June 2, travelers can get a deal on their summer
vacations with BidBudget, the car rental industry's first online bidding
rental car program from Budget Rent a Car Corporation, the world's third
largest car and truck rental system.
    In response to increasing customer demand for convenient travel planning,
BidBudget will be available 24 hours a day, 7 days a week only at Budget's Web
site, .  Placing a bid with Budget is as easy as a click
of the mouse on the dedicated BidBudget icon.  Customers fill out a short,
easy form indicating the desired pickup location and rental dates, the
preferred car type, and the desired price.  Within a day Budget notifies the
customer via an email if the bid was accepted.  The bottom line is BidBudget
customers can take control of their travel planning and book the vehicles they
want from Budget's WorldClass fleet at the rates they want to pay.
    BidBudget answers consumers' demands for this type of service as evidenced
by a recent Internet study by Opinion Research Corporation International,
which reported that 44 percent of the people polled said they would like to be
able to suggest the price they're willing to pay for rental cars.
    "BidBudget is another example of how Budget Rent a Car provides customers
with a great product at a good value through a medium that is increasingly
popular with travelers," states Sandy Miller, chairman and CEO of Budget
Group, Inc.  "As a known innovator in the industry, it seems only natural for
Budget to be the first car rental company to offer an online bidding program
to meet the changing needs of consumers who embrace Internet technology."
    BidBudget is another "first" in a long line of innovative customer
programs developed by Budget.  Perfect Drive is the first frequent renter
program where members can redeem points for awards they really want -- from
Callaway golf equipment to K2 skis.  Budget was the first to offer out-of-the-
ordinary vehicles, like Ranger Pickups, and is the only major car rental
company to rent environmentally-friendly vehicles, like electric and natural
gas cars.
    * Source:  Travel Industry Association of America