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Atlanta Retailer Wins Land Rover TReK '99

28 May 1999

Land Rover North Point Brings Home the Trophy
    Brian Adams, David Croot and Paul Zeman from Atlanta retailer Land Rover
North Point, beat out six other teams in the finals of Land Rover TReK '99 and 
have been crowned champions of the annual inter-retailer competition.  In all,
48 Land Rover retailers competed in TReK '99, which was held on a 600-acre ranch 
outside of Bodega Bay, California.  The final round concluded yesterday. This 
marks the second time Land Rover North Point, an Atlanta-based retailer, has won 
Land Rover TReK.

    The final standings had Land Rover North Point with 740 points, followed
by Chicago-based Land Rover Lake Bluff (680), Pioneer Centres of San Diego
(610), Land Rover Denver East (600), Canada's Land Rover Richmond (520) and
The Automaster (470), a retail outlet located in Shelburne, VT.

    "The level of enthusiasm out here is infectious," said Jim Newell, vice
president, Land Rover University. "To see everyone working hard and knowing
they'll bring that enthusiasm back to their retail outlets -- that's what Land
Rover TReK is all about. Building strong teams at the retail level.  Building
enthusiasm for the Land Rover brand."

    Land Rover TReK, launched in 1996, is a unique challenge designed to
enhance the spirit and enthusiasm of all Land Rover retail employees.
Three-member teams representing retail outlets from across North America
competed against one another in a friendly -- but still highly competitive - -
contest of skill and endurance. This year's competition involved numerous
physically and mentally rigorous tasks, including orienteering, rally-type
navigation, running, canoe racing, bike racing, and precision off-road
driving. Completing the twelve-hour ordeal took teamwork and determination and
challenged the endurance and off-road driving skill of each participating
team. The TReK competition benefits Land Rover North America and its network
of retailers by generating excitement about the products and strengthening the
sense of belonging to a successful team.

    Land Rover North Point's Brian Adams, a Centre operations specialist,
said, "We were pushed a lot harder this year. That's why winning feels so
great. We trained hard for the past few months and really pressed ourselves.
This is our opportunity to represent North Point, so we wanted to do well. I
feel great about taking the trophy home once again."

    In Land Rover TReK '99, a premium was placed on the teams'
four-wheel-drive skills. During the daylong competition, teams were required
to negotiate an autocross loop, complete an off-road TSD rally and battle
head-to-head through an obstacle course that included precarious log bridges,
deep ditches and the challenge of recovering a submerged vehicle.  Teams drove
identically prepared 1999 Discovery Series IIs. The special TReK-edition
Series IIs featured a number of upgrades designed to support Discovery's
off-road prowess, from 245/75R-16 BF Goodrich Mud Terrain tires and a Warn
9000i winch, to Safari Gard rock sliders and a rear-mounted Hi-Lift Jack. The
vehicles wore full-length aluminum roof racks, integrated bike racks, four
roof-mounted Hella FF100 driving lights and rear-mounted work lights.  Inside,
the door panels and seats were covered with two-ply supplex waterproof fabric
and the carpets had been replaced with more durable, easier-to-clean rubber

    Paul Zeman, a North Point sales guide, said, "The vehicles worked well.
They're tough. This entire event is tough. It's incredible. It really tests
you.  I was so glad we had the chance to compete again. We look forward to
this event all year long; everyone at the store does."

    According to a recent National Automobile Dealers Association survey, Land
Rover retailers lead the industry in salesperson retention rates.  Land Rover,
also placed fourth in the 1998 J.D. Power and Associates Sales Satisfaction
Index. Core to Land Rover's success in the U.S. market is its network of 118
retail outlets, which includes 75 Land Rover Centres. Centres are unique,
stand-alone facilities that provide the highest levels of expertise for Land
Rover vehicles and a host of related products and benefits to owners.

    Support for Land Rover TReK '99 was provided by Bauer Vehicle Gear, Inc.,
BF Goodrich, Giant bicycles, Hella, Hi-Lift, Inc., Safari Gard, Safety
Devices, Warn and Land Rover Special Vehicles.

    Land Rover North America, Inc., established in 1986, imports Range Rovers
and Discoverys manufactured in Solihull, England, for sale in the U.S. and is
a wholly owned subsidiary of The BMW Group, Munich, Germany.