Autoweb.com Reports 800% Increase in Affiliate Partnerships In Less Than a Year
20 May 1999
Autoweb.com Reports 800% Increase in Affiliate Partnerships In Less Than a YearForrester Research Describes Autoweb.com as the 'Most Significant Player' In the Auto Affiliate Sector SANTA CLARA, Calif., May 20 -- Autoweb.com, Inc. , the leading consumer automotive Internet service, today announced a dramatic increase in its affiliate website program. Autoweb.com reports a record 4200 affiliate sites, an 800% increase since June 1998. In a recent Iautonews report that proclaims 1999 as the "Year of the Affiliate," Forrester Research analyst James McQuivey describes Autoweb.com as "the most significant player" in the online automotive affiliate sector. "Autoweb.com has one of the most successful affiliate programs in the e-commerce industry, generating brand awareness, traffic and ultimately, increased revenue," says Bob Shapiro, Autoweb.com's Vice President of Business Development and Ad Sales. "The increase in the program and the diversity of the affiliate sites themselves demonstrates the mass market appeal of Autoweb.com's broad product offering." The affiliate program is an important component of Autoweb.com's total advertising campaign. The fixed positions on thousands of affiliate sites drive a significant amount of traffic to the site. Revenue is shared with each affiliate based on the activity generated from their traffic. The explosive growth of the affiliate network mirrors the rapid expansion of other areas of the company. Earlier this month, Autoweb.com announced that it had doubled the size of its Member Dealer network in the past year. About Autoweb.com, Inc. Autoweb.com is the leading consumer automotive Internet service. With an extensive collection of automotive related community, content and commerce offerings, Autoweb.com guides consumers through every stage of vehicle ownership from browsing and buying, to enjoying, maintaining or selling. As a trusted intermediary, the Autoweb.com process connects mass market consumers to real-world buying alternatives through the most extensive network of Member Dealers and other commerce partners, and ensures the consumer experience is faster, better and easier.