Penda Truck Accessories Announces Record-Breaking Sales
14 May 1999
Penda Truck Accessories Announces Record-Breaking Sales
PORTAGE, Wis.--(AutomotiveWire)--May 14, 1999--Penda Corporation announced today that bedliner sales in April have achieved all time record levels.In fact, sales for the first four months of 1999 have exceeded any similar time period in the history of the company.
Key factors paving the way for record breaking sales were aggressive new marketing initiatives and new product development. Penda's new television commercial debuted during the April Talladega NASCAR Busch Series race on ABC. The new commercial features the recently introduced Pendaliner SR PRO, the officially licensed bedliner of NASCAR Trucks. The Pendaliner SR PRO, the thickest bedliner in the industry, carries the four-color NASCAR Trucks logo in the headwall. It also has a patented skid-resistant top and bottom surface to reduce cargo movement and protect the truck bed from corrosion by reducing bedliner movement.
The other key factor behind April's success lies in the continued investment in marketing and promotions with major emphasis on Penda's registered dealer program. The Penda Protection PRO program has created an avenue on which Penda is driving the consumer to point-of-purchase. Penda offers its authorized dealers various point-of-sale items and consumer promotional programs. Jeff Rastocan, Vice President of Sales and Marketing states, "We expanded our promotional programs this year and pull-through sales show it. Over 40% of our Penda Protection PRO retailers are new to the program this year."
Penda is again running the highly successfully `Take the Twenty and Run' consumer rebate in April and May. This program provides a $20 mail-in rebate to the consumer for purchasing a Pendaliner SR PRO or Pendaliner SR from one of the many Penda Protection PRO retailers. Penda's new national advertising campaign incorporates television, magazine, radio and internet advertising. The combined impact of this campaign will exceed 250 million gross impressions. Mr. Rastoncan stated: "I have talked to a great many of our customers and they are experiencing outstanding growth from our advertising and promotions. They clearly understand that our programs are geared to making them successful. The end result is that our customers are enjoying a 25% to 40% sales increase. This pull-through approach has generated excellent results for our customers year-to-date, and with the additional marketing programs we have planned for the rest of the year, we expect this success to accelerate."
Penda Corporation, an affiliate of Trivest, Inc., is the leading manufacturer of truck bedliners and accessories serving the original equipment and automotive aftermarket. Penda manufacturers the top brand bedliner, Pendaliner SR, along with several other key brand name products including Hide-A-Hook tie-downs, Tri-Step premium step boards, Penda bedmats, Pendacover PRO soft tonneau covers, and Pendacover fiberglass tonneau covers. Penda's subsidiary, Tri-Glas Industries, manufacturers premium fiberglass truck accessories including truck caps, running boards, and tonneau covers.