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Mitsubishi Fuso Truck of America Expands into Canada

14 May 1999

Mitsubishi Fuso Truck of America Expands into Canada; The First New Market in its Corporate History

    BRIDGEPORT, N.J., May 13 -- For the first time in its
corporate history, Mitsubishi Fuso Truck of America, Inc. (MFTA) is expanding
beyond the U.S. border into Canada.  Beginning September 1, Mitsubishi Fuso
will provide its Class 3 through 7 medium-duty cabover trucks to the Canadian
market through MFTA Canada.
    "This is really history in the making for Mitsubishi Fuso," said Robert E.
McDowell, MFTA senior vice president, operations.  "It's our first major
expansion and we're ready.  With top-notch engineering, sales, parts and
distribution, Mitsubishi Fuso is ready to make its mark in Canada."
    Since its introduction into the U.S. market in 1985, MFTA's goal has been
to establish Mitsubishi Fuso as a leader in the medium-duty truck industry by
providing the best possible customer service and dealer support.  "That effort
has clearly paid off.  Last year Mitsubishi Fuso truck sales climbed to record
levels.  The next logical step in our growth is to expand our business into
Canada," said McDowell.
    "Mitsubishi Fuso trucks are one of the most durable, reliable medium-duty
trucks in the U.S.," he continued.  "We're proud to be able to offer the same
top quality engineering to Canada.  MFTA is fully committed to the North
American market."
    Approximately 25 MFTA dealers will serve the Canadian market, offering
Mitsubishi Fuso's trademark customer satisfaction for a wide variety of
business needs -- refrigerated delivery, vehicle recovery, route delivery,
grounds maintenance, utility and many others.  To support both customers and
dealers, MFTA will open a Canadian office dedicated to this market's needs,
called MFTA Canada.
    Headquartered in Bridgeport, NJ, Mitsubishi Fuso Truck of America, Inc.
markets trucks through over 170 dealer locations throughout the U.S.  Over
40,000 Mitsubishi Fuso trucks are in use, fulfilling the transportation needs
of a wide variety of businesses and industries.