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Murray's Discount Auto Stores Media to Media...Period

13 May 1999

Murray's Discount Auto Stores Media to Media...Period

    BLOOMFIELD HILLS, Mich., May 13 -- Detroit-based Murray's
Discount Auto Stores, the Midwest's largest auto parts retailer, has announced
the assignment of their broadcast media buying to Media...Period.  "We're very
excited about our partnership with Media...Period," said Tony Wasserman,
Murray's Director of Advertising and Marketing.  "Their strategic approach to
media buying and their ability to add value to media dollars were important
considerations for Murray's.  As we continue to grow we need to continually
increase our marketing and media effectiveness, and Media...Period has proven
it knows how to do that."
    Media...Period has been in business just two and a half years, yet it has
already become one of the top ten broadcast billing entities in the Detroit
area.  Agency principals Harvey Rabinowitz and Rick Gold have 50-plus years of
combined media experience.  More than just a buying agency, Media...Period
works with their clients' creative and marketing departments to produce
maximum efficiency and effectiveness at reasonable cost.  They develop and
implement media marketing plans on both a local and national basis.  Their
website address is http://www.mediaperiod.com .
    Murray's Discount Auto Stores has been serving the Midwest since 1972.
The company employs 1,700 individuals and operates 79 stores in four major
Midwest markets -- Detroit, Toledo, Cleveland and Chicago.
    Other Media...Period clients include Capstone Mortgage, Lender Direct,
Belle Tire, Wallside Windows, Carl's Golfland, The Brake Shop and Mr. Alan's
Shoes, Detroit Lions, UPN50 and Furniture Express among others.