BMW Enhances Certified Pre-Owned Program

13 May 1999
BMW Enhances Certified Pre-Owned Program
                   Expanded Warranty and New Search Engines
                    Provide Online Access to BMW Inventory

    WOODCLIFF LAKE, N.J., May 12 -- Many new car purchases begin
with information-gathering on the Internet, and now, the World Wide Web is
becoming just as important to pre-owned automobile shoppers.  Long recognized
for its high performance luxury automobiles, BMW is making online shopping for
Certified Pre-Owned automobiles easier to use with an inventory database.
And, new warranty coverage makes it an even better value and sets new industry
standards with its consumer-friendly, easy-to-understand language.
    "The Certified Pre-Owned BMW Vehicle Program allows even more customers to
experience the fun and responsiveness that are synonymous with BMW
automobiles," said Victor Doolan, President of BMW of North America, Inc.

    Find Your Dream Car on the BMW's Virtual Center
    BMW has just launched an enhanced "Virtual Center" website (bmwusa.com)
with an innovative, newly designed Certified Pre-Owned section.  The Certified
Pre-Owned BMW section helps consumers find the most accurate information about
pre-owned BMWs as well as the capability to search for a Certified Pre-Owned
BMW simply by entering their zip code and some basic information about the car
they want (e.g., Series, body style, price range, transmission type).  A
search mechanism can match the customer's request with automobiles in a
database of all Certified Pre-Owned BMWs.
    If the car they want is not available nearby (within 25 miles of their zip
code), customers can choose to expand their search up to a 500 mile radius.
If the car they want still isn't available, they can ask to be placed on a
wait list and they will be notified by e-mail as soon as the car of their
choice becomes available.

    Enhanced Warranty Coverage
    BMW's new Certified Pre-Owned BMW Protection Plan sets a new industry
standard for its easy-to-understand language that lets the consumer know
exactly what's covered and what's not.  Not only does BMW's warranty policy
spell out all components and systems that are covered by the warranty, it
clearly states exclusions.  The new Certified Pre-Owned BMW Limited Warranty,
which commences upon the expiration of the four-year/50,000-mile New-Vehicle
Limited Warranty, provides enhanced coverage for a wide range of components
for an additional two years or 50,000 miles, whichever comes first.
    Each pre-owned car selected for certification -- late models with less
than 60,000 miles -- must pass a thorough inspection by BMW factory-trained
technicians.  Vehicles are inspected for safety, performance and wear, and are
backed by BMW of North America, Inc. and the network of nationwide BMW
retailers.

    Each Certified Pre-Owned BMW features:
    -- 24 hour BMW Roadside Assistance (a component of the Protection
       Plan)
    -- Inspection checklist for first hand verification that the car meets
       BMW's rigorous safety and quality standards
    -- Special lease and retail finance options for select Certified
       Pre-Owned BMWs through BMW Financial Services.

    In addition to the peace of mind that comes with buying a Certified
Pre-Owned BMW, buyers can realize substantial savings.  From the sporty
3 Series to the luxurious 7 Series, the Certified Pre-Owned BMW Vehicle
Program makes available a wide selection of products at a broad range of price
points.
    BMW entered the North American market in 1975.  Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States and Canada; a South Carolina manufacturing operation; a
design firm in California; a technology office in Silicon Valley; and various
other operations of BMW throughout the U.S. and Canada.  BMW is represented in
North America through a network of more than 375 automobile and 190 motorcycle
retailers in the United States and Canada.  BMW (US) Holding Corp., the
group's North American headquarters, is located in Woodcliff Lake, New Jersey.

    Information about the Certified Pre-Owned BMW Vehicle Program and other
BMW products is available via the World Wide Web.  The address is:
http://www.bmwusa.com.