Prolong Appearance Products Packaging Wins Multiple Design Awards

11 May 1999

Prolong Appearance Products Packaging Wins Multiple Design Awards

    IRVINE, Calif.--May 11, 1999--Products within its new automotive car-care line have earned Prolong Super Lubricants(R) Inc. five honors in the recently held Automotive Aftermarket Global Design Awards.
    More than 200 entries were judged by an independent panel of 10 industry experts drawn from among the leading marketing and retail/wholesale ranks.
    Winning Gold-level awards for packaging were the Prolong Super Car Care Kit, Prolong Paint Sealant Kit and Prolong Super Glass Cleaner. In addition, the line's retail product display garnered a Silver-level award. The Canadian version of the Prolong Super Car Care Kit collected a Bronze-level award.
    "Our philosophy is that world-class products demand world-class packaging and presentation," said Lawrence Kahn, vice president and general manager, Prolong Appearance Products Division. "Prolong is delighted to have its products recognized in this fashion, and confident of their ability to attract consumer attention."
    The fifth annual design awards competition is co-sponsored by Aftermarket Business magazine and the Automotive Communications Council. Additional details of the awards will be included in the June issue of Aftermarket Business, as well as in the "Aftermarket Parts Superstore" section of The Auto Channel Web site.
    Founder and former President of Armor All(R) brand Alan Rypinski spearheaded the successful launch of the new Prolong Appearance Products line last November, assisted by a team of key senior managers, formerly of Armor All, with a combined 85 years of industry leadership.
    The line receives ongoing sales support through its national direct-response television (DRTV) program, titled "Prolong Ultimate Car Care Challenge."
    Prolong International Corp. (AMEX:PRL), through its Prolong Super Lubricants operating subsidiary, markets and distributes premium car-care lubricants and appearance products formulated with its patented technology for automotive, industrial and consumer applications.
    The company's products are marketed and sold under the trademarked brand names "Prolong Super Lubricants(R)" and "Prolong Appearance Products(R)" throughout the United States and in selected international markets.