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VSI and VOLVO on Line

10 May 1999

VSI Holdings, Inc. Provides Internet-based Marketing for Volvo's New S40 Sedan and V40 Wagon

                      Also Secures Second-year Contract
              for Volvo Consumer Relationship Marketing Program

    BLOOMFIELD HILLS, Mich., May 10 -- A Volvo consumer
relationship marketing campaign developed, designed and managed by Visual
Services (VSI), a VSI Holdings, Inc. subsidiary (Amex: VIS) (VSIH), recently
made its debut on the Internet as part of a lead generation campaign for the
new S40 sedan and V40 wagon.  Volvo also has renewed its Personal Shopper
service contract utilizing VSIH's Dialogue Center and other marketing tools
for a second year.
    The Web site, http://www.thenextvolvo.com, introduces two of the latest
automobiles in Volvo's new entry class of luxury cars: the Volvo S40 sedan and
the V40 wagon.  The site is part of a lead generation product launch that
includes Web site design and management, consultative dialogue marketing
services, e-mail messaging, database management, personalized fulfillment of
all product literature and complete production of special-event, direct-mail
communications.  The new vehicles will appear at retail facilities early this
fall.
    In addition to http://www.thenextvolvo.com, VSI also secured a second-year
contract extension for the Volvo Personal Shopper program.  The consumer
shopping service is a one-to-one marketing program utilizing the Internet and
direct-response lines at VSIH's Dialogue Center.  As part of this lead
generation program, VSI's highly trained Volvo consultants assist Volvo
prospects and owners with a host of services which include head-to-head
vehicle comparison reports utilizing VSI proprietary software and scheduling
Guest Drives at Volvo retailers.  The S40 sedan and V40 wagon product launch
is also linked with this informative concierge service.
    "We are continuing our tradition of connecting with customers in
innovative, memorable ways delivered in the customer's language.  VSI's
comprehensive 'one-stop shopping' marketing solutions help us establish these
relationships using multiple communication tools for the greatest impact,"
said Mark LaNeve, Volvo Vice President of Marketing.
    To contact a Volvo Personal Shopper Consultant, call toll-free
800-550-5658.  Additional information is available through Volvo's Web sites:
http://www.volvocars.com and http://www.thenextvolvo.com.  The Web sites are
linked for consumer convenience.
    VSIH is a full-service supplier utilizing technology and systems for
marketing initiatives, Internet communications, education and training, and
"edutainment" (educational entertainment).  The company offers imaginative and
integrated solutions through its subsidiaries and employs approximately
1,025 people.  Information about VSI Holdings is available on the company's
Web site at http://www.vsiholdings.com.
    Certain statements contained herein are "forward-looking" within the
meaning of the Private Securities Litigation Reform Act of 1995, such as
statements relating to financial results and plans for future business
development activities, and are thus prospective.  Such forward-looking
statements are subject to risks, uncertainties and other factors which could
cause actual results to differ materially from future results expressed or
implied by such forward-looking statements.