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Porsche Names Mahoney General Manager, Marketing

30 April 1999

Porsche Names Mahoney General Manager, Marketing

    ATLANTA, April 30 -- Porsche Cars North America today
announced the appointment of Timothy J. Mahoney to the position of General
Manager, Marketing.
    Mahoney, formerly Director, Marketing for Subaru of America, will
overseeing product planning, research, advertising, collateral, promotions,
events and brand merchandising.  He will report to Richard S. Ford, Executive
Vice President and COO.
    "We are pleased to have Tim Mahoney joining us at Porsche Cars North
America," said Fredrick J. Schwab, President and CEO of Porsche Cars North
America.  "Tim's personality is a good match for PCNA and its corporate
culture.  He brings with him a strong background in niche marketing, and we
value his experience launching new concepts in a competitive market segment.
Tim has demonstrated success in marketing, but more importantly, he has
improved dealer satisfaction with marketing efforts."
    Mahoney was recognized by Advertising Age as one of the top 100 marketers
in the United States. He was awarded the Gold Level Edison Award for new
product development and introduction by the American Marketing Association.
He was recognized as Brand Builder and profiled in Adweek/Brandweek.
    He joined Subaru of America in 1984, where he held a variety of positions
in marketing.  He was also employed at Sara Lee.

    Mahoney succeeds Joel Ewanick, who left Porsche to pursue other interests.