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Ducati Motor Holding Announces Record First-Quarter Sales

29 April 1999

Ducati Motor Holding Announces Record First-Quarter Sales
    BOLOGNA, Italy, April 29 -- Ducati Motor Holding S.p.A.
, a leading manufacturer of high
performance motorcycles, announced record first-quarter 1999 sales.
    For  the  period ending March 31, 1999 sales  reached Lit. 134.8 billion
(69.6 million Euros), an increase of 13.2% over the first quarter last year.
This gain was driven by an 11.7% overall increase in total units sold during
the quarter, with unit growth in the key North American and European markets
rising 29.7%  and 12.5%, respectively.
    Although  world  registration data are not  yet  available, selected
information and the Company's best  estimates  for  the first quarter suggest
that Ducati's motorcycle registrations rose 40% in the U.S., 49% in Germany
and were stable in Italy, in line with Ducati's expectations.
    During  the first quarter, 12 new DucatiStores were opened, exclusively
selling Ducati motorcycles and accessories,  bringing the  total  to  32
stores worldwide at the end of  March.   Store openings  planned  for  the
second quarter include:  Seattle  and Atlanta in the U.S., Naples, Italy and
Frankfurt, Germany.
    Federico  Minoli,  President and  Chief  Executive  Officer stated, "We
are quite pleased with what is a record first quarter for  us.   The sales
growth reflects growing consumer demand  for our  technologically-advanced
bikes as  well  as  the  impressive growth  of  our  racing-inspired apparel,
accessories  and  spare parts businesses, which together complete the World of
    First  quarter sales of Ducati motorcycles were Lit. 120.2 billion,  an
increase of 13.6% over the first quarter last  year, and  represented 89.1% of
sales.  Shipments of Ducati motorcycles in  the  first  quarter totaled 8,110
units, up 11.7%  over  last year.   The  increases came primarily from the
Sport  and  Sport Touring segments.
   Sales  of  Ducati-related products, including spare  parts, technical
accessories and the newly-launched apparel line,  rose 23.7% to Lit. 12.7
billion, compared to the year-ago period. "Our  recent victories in the first
two Superbike races  of the  year  underscore  Ducati's superior performance,
and  build additional  momentum for the development of  our  global  sports-
oriented lifestyle," Mr. Minoli added.  "As the year unfolds,  we believe  we
are well-positioned to attain our growth  objectives which include: achieving
significant market share gains; deriving a  greater  percentage  of revenues
from  related  products;  and posting significant total sales growth in 1999."
    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by  unique  engine  features,  innovative  design, advanced  engineering and
overall technical  excellence.   Ducati has  won  seven  of  the  last nine
World Superbike  Championship titles  and  more  individual victories than the
competition  put together.   The  Company  produces  motorcycles  in  four
market segments  which vary in their technical and design  features  and
intended  customers: Hyper Sport, Super Sport,  Sport  Naked  and Sport
Touring.  The Company's motorcycles are sold in more  than 40  countries
worldwide, with a primary  focus  in  the  Western European and North American
    This  press  release contains statements that are  forward-looking  and
are subject to a number of risks and  uncertainties that  could cause actual
results to differ materially from  those anticipated, as described in the
Company's prospectus dated March 23, 1999.

             Ducati Motor Holding S.p.A. and Subsidiaries
                     Net Sales and Shipment Data

                            Three Months Ended      Three Months Ended
                          March 31,  March 31,    March 31,   March 31,
                            1999        1998        1999        1998

    Net Sales (Lire in millions, Euros in thousands)

    Motorcycles       Lit.120,161  Lit.105,801 Euros 62,058 Euros 54,642
    Spare Parts,
     Accessories, Apparel  12,682       10,249        6,550        5,293
    Miscellaneous Other     1,986        3,005        1,026        1,552

    Total net sales       134,829      119,055       69,634       61,487

    Ducati Units
    Motorcycle shipments:                         % Change

         North America      1,541       1,188       +29.7%
         Europe             6,131       5,451       +12.5%
         Japan                268          72      +272.2%
         Rest of World        170         547       -68.9%

    Total                   8,110       7,258       +11.7%

    Motorcycle product mix:

         Sport Segment
          (Hyper & Super)   3,480       2,915      +19.4%
         Sport Naked        3,723       3,692       +0.8%
         Sport Touring        907         651      +39.3%

    Total                   8,110       7,258      +11.7%

    Note:  As of March 31, 1999, the U.S. $/Euro conversion ratio was