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ADVISORY/Hyundai Motor America Announces Initial Success With Industry's First Consumer Online Auto Parts Ordering System

26 April 1999

ADVISORY/Hyundai Motor America Announces Initial Success With Industry's First Consumer Online Auto Parts Ordering System

    --(AutomotiveWire)--

    Executive Frank Ferrara Available to Comment on Hyundai Results
    and Growing Trend of Automotive E-Commerce

WHAT:      Hyundai Motor America (HMA) today announced initial 
           successes with the auto industry's first online parts 
           ordering system targeting customers, dealers and 
           wholesalers. Online with consumers since April 1999, 
           successes to date with Hyundai Parts Online include: 
           -- 185 dealers have been registered out of a 12-month goal 
              of 250.
           -- More than 75 wholesalers have been registered, which 
              exceeds the first month goal of 25.
           -- Solely supported by dealer communications, the site is 
              receiving more than 500 unique visitors each day and 
              growing.

INTERVIEW
AVAILABILITY: 
           Frank Ferrara, HMA vice president of parts, is available 
           for interviews at 714/965-3146 or via e-mail at 
           fferrara@hmausa.com

F. FERRARA
STATEMENTS: 
           "We are excited at the initial response we're seeing from 
           dealers, independent wholesalers and consumers.  We 
           originally anticipated a 24-month lead time to get the word 
           out, but currently we're way ahead of schedule in terms of
           dealer registration and consumer interest."

           "We have primarily been targeting women, owners of older 
           Hyundai models and consumers with light maintenance needs. 
           We are thrilled that the majority of parts ordered so far 
           include accessory and maintenance items, which means we
           are keeping our consumers in the HMA family."

           "E-commerce is beginning to explode in the automotive 
           industry. With Hyundai selling parts online, General Motors 
           selling vehicles online and Ford offering used parts 
           online, consumers can make automotive repair and purchase
           decisions when they want, and with greater convenience and 
           less hassle."

BACKGROUND:
           Hyundai officially launched its Parts Online system to 
           consumers in April 1999. Using the system, ordering can now 
           be done 24 hours a day, seven days a week. The site covers 
           more than 30,000 individual part numbers and has been 
           designed to be easily used both by individual Hyundai 
           owners and independent service garages and technicians. 
           Once a part is ordered it can either be picked up at a
           participating dealership or shipped to the customer.

           In addition to the Parts Online system, HMA was the first 
           to offer America's best warranty, the Hyundai Advantage, 
           which includes a 10-year/100,000 mile powertrain warranty 
           and 5-year/60,000 mile new vehicle coverage. HMA, based in 
           Fountain Valley, Calif., is a subsidiary of Hyundai Motor
           Company of Korea. Hyundai cars are distributed in the U.S. 
           by Hyundai Motor America and are sold and serviced through 
           nearly 500 dealerships nationwide.

WEB SITE:  Go to:  http://www.HyundaiUSA.com and click on the "order 
           parts and accessories" button.

CONTACTS:  Chris Hosford, HMA, 714/965-3470

           Karin McPherson, 714/427-3138 or Cynthia Rude, 
           714/427-3126, Paine & Associates