Prolong Super Lubricants Adds Wal-Mart to Escalating Retail Expansion
20 April 1999
Prolong Super Lubricants Adds Wal-Mart to Escalating Retail Expansion
IRVINE, Calif.--April 20, 1999--Prolong Super Lubricants has added the Wal-Mart chain to the list of major retailers that carry its products, it was announced Tuesday.The Bentonville, Ark.-based merchandising giant now carries select products from both the Prolong Super Lubricants and Prolong Appearance Products lines.
"The addition of Wal-Mart to our mass retail base is a key development in our strategic retail expansion," said Fred Petrivelli, vice president, sales and marketing of Prolong Super Lubricants Inc.
"We have no doubt that this association will serve to put our products before millions of new potential customers and further establish the Prolong brand name. At the same time, the company will continue to further extend and enhance its market share within our established distribution channels including the automotive after-market."
Prolong International Corp. (AMEX:PRL), through its Prolong Super Lubricants operating subsidiary, markets and distributes premium car care lubricants and appearance products formulated with its patented technology for automotive, industrial and consumer applications. The company's products are marketed and sold under the trademarked brand names, "Prolong Super Lubricants(R)," and "Prolong Appearance Products(tm)" throughout the United States and in selected international markets.