Major Luxury Brands Team Up for Ultimate Drive in Style
16 April 1999
Major Luxury Brands Team Up for Ultimate Drive in Style; Infiniti and Callaway Golf Apparel by Nordstrom Announce National SweepstakesGARDENA, Calif., April 15 -- Infiniti, the luxury division of Nissan North America, Inc., announced today a national co-promotion and sweepstakes partnership, called "Drive With Style," with Callaway Golf Apparel by Nordstrom and Golf Digest. The sweepstakes, which began in April and will run through July 1999, jointly promotes the automaker's Infiniti I30 Limited luxury sedan with Nordstrom's exclusive Callaway Golf Apparel line. To kick-off the "Drive with Style" sweepstakes, Infiniti is running a two-page ad spread in the May, June and July issues of Golf Digest and selected issues of Golf World magazines. Consumers interested in entering the sweepstakes must fill out the enclosed post card entry form found in either magazine and then mail in or return the completed entry form to Nordstrom stores or Infiniti retailers in their area. The entry forms are also available at all 150 Infiniti retailers and 66 Nordstrom stores nationwide. The Grand Prize "Drive with Style" sweepstakes winner will receive a brand new 1999 Infiniti I30 Limited luxury sedan. The I30 Limited luxury sedan, available for retail sale since the beginning of March 1999, has all of the luxurious qualities and features found on the standard I30 with a few added amenities. The I30 Limited includes an in-cabin 6-disc CD Autochanger, HomeLink Universal Transceiver, anti-glare rearview mirror, optional 2-tone paint, a wood-tone & leather steering wheel, bright finish alloy base wheels, stainless steel Infiniti door sills, Q45 like chrome shift lever post, a custom "I30 Limited" emblem and custom floormats. Runner up sweepstakes winners will receive prizes such as Callaway golf clubs and Nordstrom gift certificates for Callaway Golf Apparel. Additional information can be found on the promotion's website at http://www.drivewithsytle.com. "Partnering with Nordstrom stores and GW Digest represents a natural tie-in opportunity for Infiniti," said Tom Orbe, vice president and general manager, Infiniti Division. "As respected brands in their categories, Nordstrom and Golf Digest help Infiniti showcase its luxury I30 and the many benefits involved with the Total Ownerhip Experience(TM) (TOE) philosophy." Infiniti is supported by a network of 150 retailers. For information on the complete line of Infiniti luxury vehicles and The Total Ownership Experience(TM) philosophy, visit Infiniti online at http://www.infinity-usa.com.