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Retail Lexus Sales On Rise In South Florida

15 April 1999

Retail Lexus Sales On Rise In South Florida

    MIAMI, April 15 -- Bolstered by growing demand for Lexus
sport utility vehicles (SUV), South Florida-area Lexus dealers report a 78-
percent climb in March retail sales over the year-ago month.
    On a calendar year-to-date basis, South Florida sales are 71 percent ahead
of last year.
    Calendar year-to-date sales leaders include the uniquely designed, car-
based RX 300 SUV, 823 percent; the full-size LX 470 SUV, up 931 percent; and
the GS 300 sports sedan, up 61 percent.
    South Florida-area dealers include JM Lexus, Margate; Lexus of Kendall,
Miami; Lexus of Palm Beach; Countyline Lexus, Hollywood; and its companion
store, Lexus of Pembroke Pines.
    "Aided by the most competitive Lexus lineup ever, a strong economy and
favorable market indicators, our dealers are reporting a measurable rise in
showroom traffic," said Lexus Southern Area Manager Jim Melton.
    Nationwide, Lexus reported its best-ever March, a 42.8-percent increase
over the same period last year. Calendar year-to-date sales for the nation are
up 45.2 percent over the year-ago period.