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Mitsubishi Motors Announces New Job Responsibilities For Odis Reid

14 April 1999

Mitsubishi Motors Announces New Job Responsibilities For Odis Reid

             MMSA Vice President to Lead Company's Diversity and
                         Minority Recruitment Efforts

    CYPRESS, Calif., April 14 -- Mitsubishi Motor Sales of
America, Inc. (MMSA) today announced new job responsibilities for Odis Reid,
formerly vice president, franchise development.  In his new duties as vice
president, diversity relations and minority recruitment, Reid will lead MMSA's
diversity and minority dealer recruitment efforts; work with the company's
Human Resources Department to develop training, recruitment and retention
programs for women and minorities; act as MMSA's primary liaison with minority
and women's advocacy groups; and direct and manage the MMSA/United Negro
College Fund (UNCF) Young Entrepreneurs Program.
    "As we continue to transform MMSA into a company that truly reflects our
customers and the American market, we recognize the need to dedicate a higher
level of executive attention in support of our diversity goals and
objectives," said Pierre Gagnon, executive vice president and chief operating
officer.  "Odis Reid combines an understanding of the retail automotive
business with a personal dedication to increasing diversity in our industry.
We believe he is uniquely qualified to fill this new area of responsibility at
MMSA."
    In addition to the responsibilities outlined above, Reid will chair the
MMSA Diversity Council and serve as MMSA's representative on the Mitsubishi
Motors National Diversity Leadership Council.  He will also work with MMSA's
Marketing and Procurement Departments on supplier diversity matters, and with
MMSA's Public Relations Department on philanthropic and community relations
activities focused on minorities and women.
    "Recognizing that this new position is ambitious in scope, I look forward
to devoting 100 percent of my energy in support of the company's goal to
increase its efforts, and improve its track record, in support of diversity in
the American market," said Reid.
    Mitsubishi Motor Sales of America, Inc., was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.