New Metrics Accurately Measure Company-Growth 'Momentum'

13 April 1999

New Metrics Accurately Measure Company-Growth 'Momentum'; Novel Method Offers Key To Profits and Market Leadership

    WALTHAM, Mass.--April 13, 1999--Sustaining company-growth momentum is the only clear competitive advantage in today's marketplace, says company-growth expert Jim Hangstefer. What's more, such momentum must be measured and built.
    "Without meaningful, ongoing information on a company's growth momentum, companies cannot know where they stand," Hangstefer explains. "But until now, there hasn't been any way to obtain such data. Using metrics I've developed called 'momentum indicators,' however, now there is."
    In his recent book, CREATING AND SUSTAINING COMPANY GROWTH, Hangstefer explains that the key to profitable growth, in addition to astute strategy, is the momentum that emerges from a company's organizational vitality: the competence, ideas, actions and energy of all its people. Having never been satisfied with traditional accounting-based metrics for guiding company-internal operations, Hangstefer has developed a method for measuring growth momentum that includes prescriptions for generating and maintaining it. In the final analysis, he asserts, it's the collective contributions of all a company's people that are the true drivers of company growth.
    "Using organizational vitality as the priority, managers can look to my 'momentum indicators' to provide both quantitative and qualitative information to indicate whether company-growth momentum is sufficient relative to conditions in the marketplace," Hangstefer says. "My book charts the path for earlier and more effective managerial decision-making and suggests actions that strengthen a company's market position and performance capability."
    Founder/CEO of three successful companies in very different industries (semiconductors, fine wines, real estate), a board member for seven companies and trustee of several cultural non-profits, Jim Hangstefer has lately made it his "mission" to spread his novel ideas on company-growth. In addition to his book, he writes articles, conducts workshops, speaks at conferences, and shares his ideas with managers at companies and professional organizations.
    Media wishing to interview Jim Hangstefer or obtain a review copy for book review purposes may call him directly at his consulting firm, Cordel Associates at 781-487-0030, or contact him by email at jhcordel@earthlink.net.
    Anyone reading this wire interested in further discussion of this topic is also welcome to call Jim directly or purchase a copy of CREATING AND SUSTAINING COMPANY GROWTH at 1-800-255-2665, or at Amazon.com. More information on the book can be found on the web at: www.manage-momentum.com/growth.