Avis Re-Introduces Club Red, an Incentive Program for Travel Agents

12 April 1999
Avis Re-Introduces Club Red, an Incentive Program for Travel Agents
    GARDEN CITY, N.Y., April 12 -- Avis Rent A Car, Inc.,
announced launching its popular Club Red travel agent incentive
program for 1999.  With Club Red '99, travel agents can "Book Avis and Go
Shopping!"
    Under the program through December '99, travel agents earn one Club Red
point for each day of every completed Avis weekend or weekly rental they book
that includes a Saturday night overstay.  Club Red points are redeemable for
electronics, merchandise, travel, American Express Gift Cheques and more,
through an extensive "Club Red Mall" member awards catalog.
    To earn points, travel agents simply provide their Club Red Membership
Code when making qualifying reservations.  Members' 1998 codes are valid for
the 1999 program.
    This is the fourth consecutive year that Avis has conducted a Club Red
travel agent incentive program.  After a brief hiatus for re-development, Club
Red is now back, bigger and better than ever, for the remainder of 1999.  "At
Avis, we remain committed to supporting travel agents and the great job they
do for their clients.  That's why we've created programs like Club Red,
designed to reward travel agents for recommending and booking Avis," said
Daryl Thrasher, Vice President of Travel Industry Sales & Marketing for Avis.
    Club Red is Open to travel agents employed by travel agencies in the
United States, Puerto Rico, and the U.S. Virgin Islands.  For more information
or to enroll in Avis Club Red, travel agents should call 1-800-555-9RED.  For
program details, agents can access the Avis Keyword, "RED" in their GDS.
    Avis Rent A Car, Inc., with locations in the United States, Canada,
Australia, New Zealand and the Latin American Caribbean region is one of the
leading rental car companies in the world.  Annually, the Company completes
approximately 15 million transactions, with a fleet averaging approximately
205,000 vehicles, generating over $2.2 billion in revenue.
    For corporate background information and recent news releases, please log
onto the Avis Web site at http://www.avis.com or call Company News at
1-800-758-5804, access code #078975.