---

DaimlerChrysler Announces Media Consolidation Plan

12 April 1999

DaimlerChrysler Announces Media Consolidation Plan

    AUBURN HILLS, Mich., April 12 -- DaimlerChrysler
announced today a plan to consolidate media buying for all of its car and
light duty truck brands around the world.  The division of media buying will
be split as follows:

    *  PentaCom, based in Troy, Mich., will purchase media on behalf of all
       brands in North America which includes Canada, Mexico and the United
       States.
    *  GFMO, based in Stuttgart, Germany, will handle media buying for all
       brands in Germany.
    *  Bozell Worldwide, Inc., based in Southfield, Mich., will buy media for
       all brands in all markets outside of North America, excluding Germany.

    The contracts, including specific terms and conditions, are presently in
negotiation.
    "Since the merger, we have been looking for new opportunities and
potential synergies from our shared marketing knowledge," said Arthur C. "Bud"
Liebler, Senior Vice President of Marketing for Chrysler passenger cars.
"After careful consideration of the expertise and capabilities of our
collective agencies, we decided to consolidate media buying for all brands on
a regional basis, taking advantage of the wealth of knowledge and talent that
exists.
    "By combining media buying, we can achieve savings that we wouldn't have
gained individually," said Dr. Joachim Schmidt, Senior Vice President of Sales
and Marketing for Mercedes-Benz passenger cars.  "Even though this decision
has been made, our integration teams will continue to look for more ways to
streamline the process further and bring greater efficiencies to our
advertising efforts."