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New Ad Campaign 'Driven' by Nissan's Rebirth

9 April 1999

New Ad Campaign 'Driven' by Nissan's Rebirth NISSAN MOTOR CORPORATION Nissan Design International President Jerry Hirshberg, pictured here, will be featured in the automaker's new "Driven." advertising campaign. Hirshberg's California-based team designed many of Nissan's new vehicles, including the Xterra SUV and 2000 Maxima sedan both due in dealerships in June. The ads feature Hirshberg describing the thought process behind their design. (PR NewsFoto)[ES] GARDENA, CA USA 04/09/1999    

    - Ads Depict Nissan's U.S. Design Chief as Voice Behind the Vehicles -

    GARDENA, Calif., April 9 -- Mike Seergy, vice president,
sales and marketing, Nissan North America, Inc., today announced the launch of
a nationwide advertising campaign beginning in mid-April, with the new tagline
"Driven" and featuring the dynamic head of Nissan's design studio, Jerry
Hirshberg.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19990409/LAF006 )
    Collectively, the ads portray Nissan vehicles as well-conceived and
smartly engineered.
    "We believe our new advertising campaign using the 'Driven' tagline
captures Nissan's passionate commitment to building high-quality vehicles,"
said Seergy.  "The campaign clearly reflects Nissan's new attitude and
confidence that are consistent with our month-over-month sales increases of
the past four months."
    Jerry Hirshberg, president of Nissan Design International, Inc., the
La Jolla, Calif.-based studio responsible for designing many of Nissan's
newest vehicles, will be featured in the television advertising discussing a
particular Nissan vehicle and the thought process behind the design.
    "Within each of our vehicles lies a unique 'soul' that was conceived long
before we picked up our sketch pads," Hirshberg said.  "We achieved this by
placing ourselves in the minds of consumers -- we became minivan drivers,
'truck guys' and SUV owners.  With this campaign, we are sharing the results
of these experiences -- stylish, high-quality vehicles that truly meet the
needs of our intended audiences."
    Nissan will highlight five vehicles:  the all-new 2000 Xterra sport
utility vehicle, Maxima sedan, Frontier Crew Cab, a face-lifted 1999.5
Pathfinder sport utility vehicle and the 1999 Quest minivan.
    "The timing is right for Nissan to make a powerful new statement," said
Seergy.  "With exciting new products arriving in dealership showrooms, we are
primed to say that Nissan is a strong competitor with exciting new products a
cut above the competition."
    In addition to the television spots featuring Hirshberg, each Nissan
vehicle will be supported by additional television, print, outdoor and
interactive advertising.  Advertising has been created by Nissan's agency,
TBWA/Chiat/Day, based in Playa del Rey, Calif.
    In North America, Nissan's operations include styling, engineering,
manufacturing, sales, marketing, consumer and corporate financing, and
industrial and textile equipment.  Nissan in North America employs more than
20,000 people in the United States, Canada and Mexico, and generates more than
70,000 jobs through more than 1,500 Nissan and Infiniti dealerships across the
continent.  More information on Nissan in North America and the complete line
of Nissan and Infiniti vehicles can be found online at http://www.nissan-na.com.