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Raleigh/Durham-Area Toyota Sales Climb In March

8 April 1999

Raleigh/Durham-Area Toyota Sales Climb In March

    MIAMI, April 8 -- Toyota's three Raleigh/Durham-area dealers
report a 33-percent gain in March retail car sales and a 29-percent advance in
retail truck sales over the year-ago month.
    Raleigh/Durham-area dealers include Fred Anderson Toyota, Leith Toyota and
Toyota of Durham.
    In the five-state region served by Southeast Toyota Distributors, Inc.,
March retail car sales climbed four percent while retail truck sales increased
16 percent.
    Southeast-area sales leaders include three North American-built vehicles:
the two-wheel-drive Tacoma pickup, up 36 percent; the Corolla sedan, up 26
percent; and the Sienna minivan, up 15 percent.
    "Bolstered by strong market conditions, a competitive product lineup and
increased availability, our dealers continued to gain ground in March," said
Southeast Toyota General Manager John Williams.
    Ranked first among Toyota's American distributors in sales and customer
satisfaction, Southeast Toyota is the independent distributor of Toyotas in
Alabama, Florida, Georgia, North Carolina and South Carolina.  Owned and
operated by JM Family Enterprises, Inc., Southeast Toyota is based in
Deerfield Beach, Florida.