Rolls-Royce and Bentley Motor Cars Appoint Design Director
6 April 1999
Rolls-Royce and Bentley Motor Cars Appoint Design DirectorCREWE, England, April 6 -- Rolls-Royce and Bentley Motor Cars has announced the appointment of Dirk van Braekel as Director of Styling and Design. A native of Belgium, Mr. van Braekel, 41, has been in the auto industry for 15 years, creating vehicles for such companies as Ford Design, Audi AG and Skoda Auto. Mr. van Braekel spent two years with Ford Design in Cologne before attending the Royal Collage of Art. After graduating in 1984, Mr. van Braekel joined Audi AG, where he spent nine years as a member of the design team working on such cars as the Audi 80 Avant, Cabrio, A8 and A3. Mr. van Braekel then moved to Skoda Auto where he help establish the 'new face of Skoda,' with the highly acclaimed Octavia and Octavia Combi. This design revolution helped transform the marque into one of the outstanding success stories in recent years. Mr. van Braekel now comes to Rolls-Royce and Bentley as head of the Styling and Design Team at Crewe. Working alongside Chief Stylist Graham Hull, and Styling and Design Manager Simon Loasby, he arrives at Crewe in time to celebrate the opening of the new Styling and Design Centre. With an investment of nearly 1 million pounds, the centre was commissioned in January 1999 and is due to open in April of this year. The centre, which will be among the best in Europe, will provide facilities for all aspects of the styling and design process, including clay modeling, interior and exterior viewing areas, styling studio and modeling centre. Tony Gott, acting chief executive, is pleased to announce this appointment. "We are moving into a tremendously exciting era, and to secure the services of Dirk van Braekel at this time is a great asset to the team at Crewe. He is highly regarded within the Group and the Industry as a whole, and has many excellent car designs in his portfolio. He will have the full support of Graham Hull and Simon Loasby, who are quite knowledgeable about the presence and pedigree of Rolls-Royce and Bentley." Dirk van Braekel will take up his new role at Crewe in the next few weeks and will report directly to Tony Gott, acting chief executive and member of the board for engineering.